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Using AI to improve a logo

By
Real Estate Broker/Owner

There's been a lot of talk lately about whether AI should move forward or not, and whether it's a safe tool to use. As for me, I remain hesitant to put any confidential or personal information in any AI tool. For example, I find it very useful to come up with a good recipe based on food I have on hand and food I do not want in my recipe. Nothing personal there. But I won't use it to provide an inventory of everything in my home. Even though using AI would be a very quick way to get an inventory list! It's just not something I have any interest in doing.

I just found another safe thing to use AI for.  At some point I think we'll be required to pay for this type of use but at the moment, you can still do this for free.

My family woodworking business is called Rough Cut Products LLC. When we first started it, we wanted to come up with a logo that showed the manual aspect of what we do. At that time, our business was making only wooden benches and tables, often with live edges. So we wanted something that showed we weren't a big factory with tons of machines. We opted for a logo that showed an old hand saw, and a cut piece of wood. We paid a small fee to a company to come up with something, and here's what we wound up with:

There's nothing wrong with this one, and it's on our marketing materials including our bags, banner, website and more.

But the other day I got to thinking that it was kind of boring. What if we were to make it a 3D logo?

So I logged onto AI, in this case i used Gemini. And I explained I wanted the logo in 3D. The first one was too dark, so I asked for a lighter background. And then I asked if they could make it round so it's more easily used on social media and the like. And here's what the result, after about 2 minutes of work, looks like:

I might wind up doing a little more tweaking, but this is a lot better than the original one above. 

So if you're looking for a way to make your logos pop a bit more, or if you're considering what uses of AI might be "safe," here's one idea for you! More may be coming.

 

Comments(21)

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Roy Kelley
Retired - Gaithersburg, MD

Good Wednesday morning, Kat. Thank you very much for sharing your experience.

Have a great day!

Sep 16, 2026 06:20 AM
Kat Palmiotti

Thank you Roy - I wish the same for you

Sep 16, 2026 06:24 AM
Dorie Dillard Austin TX
Coldwell Banker Apex Realtors, LLC ~ 512.750.6899 - Austin, TX
Educating. Encouraging. Serving.

Good morning kat,

Well I'm impressed! I really like the new creation and so professional looking! A great tip if you are looking for an updated logo!

Sep 16, 2026 06:38 AM
Kat Palmiotti

Thank you very much Dorie Dillard Austin TX - and it only took a few minutes!

Sep 16, 2026 06:39 AM
Lawrence & Sheila Agranoff
Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - crrli.com. We are Lic. Assoc. Broker/Lic. RE Salesperson - Plainview, NY
Listing & Selling Long Island Real Estate

I like new real look Kat. I think AI can be useful for making logos but I have noticed some of my original ideas and photos have been generated to say "AI content", even though they are my own photos. All I did was ask for a color change of the background. So, I don't appreciate my own thoughts being AI generated because of a change of color.

Sep 16, 2026 08:27 AM
Kat Palmiotti

I agree with your thoughts Lawrence & Sheila Agranoff 

Sep 17, 2026 12:34 PM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

I must say, I do like the new one. That would be a pretty cool logo (IMHO).

Sep 16, 2026 08:55 AM
Kat Palmiotti

Thank you Jeffrey DiMuria 321.223.6253 Waves Realty 

Sep 17, 2026 12:35 PM
Carol Williams
Although I'm retired, I enjoy sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Author, Golfer, Traveler, Retired, Wenatchee, WA

Hi Kat,
Your original logo was cool, but I do love that 3D version. Good job!

Sep 16, 2026 09:34 AM
Kat Palmiotti

Thank you Carol Williams 

Sep 17, 2026 12:35 PM
Carmen Brooks
PropTech AI - Casper, WY
Slashing outbound marketing overhead for wholesale
This is a fantastic use case for AI, Kat! Turning a flat design into a round, 3D-textured layout makes it so much cleaner for social media profiles while keeping that authentic, manual vibe.
I actually played around with a couple of rough ideas based on your description focusing on that deep, 3D engraved wood-grain texture and keeping the classic hand saw aesthetic prominent in a circular badge. I love doing this 
Sep 16, 2026 10:08 AM
Kat Palmiotti

Thank you Carmen Brooks - those are great also!

Sep 17, 2026 12:35 PM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Truly love the Logo via AI.  I only use AI for graphics and making public remarks more touchy feely as I am not a touchy feely writer. 

Sep 16, 2026 10:08 AM
Kat Palmiotti

Leanne Smith - Those are good reasons to use it...

Sep 17, 2026 12:36 PM
Carmen Brooks
PropTech AI - Casper, WY
Slashing outbound marketing overhead for wholesale

 I put together three more versions that completely take up the full screen really embedding the badge into an authentic workshop environment to see how it looks out in the wild 

 

 

Sep 16, 2026 10:16 AM
Kat Palmiotti

Those are great Carmen Brooks !!!

Sep 17, 2026 12:36 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Kat Palmiotti what a great idea, Kat! Love it. And love the new and improved logo. When you settle on a final logo, would love to see it.

Sep 16, 2026 10:28 AM
Kat Palmiotti

Thank you Nina Hollander, Broker !

Sep 17, 2026 12:36 PM
Joan Cox, Retired Broker/Owner
Denver, CO
Enjoying Every Day to Its Fullest!

Kat, never thought of using AI to create a new logo, but then again, don't need one now.  LOVE the one you came up with, and also Carmen's choices too.  I am with you, nothing personal will be shared with AI.

Sep 16, 2026 10:58 AM
Kat Palmiotti

Joan Cox, Retired Broker/Owner - exactly!

Sep 17, 2026 12:36 PM
Peter Mohylsky, Broker
Property Management Inc.-Destin - Sandestin, FL
Call me at 850-517-7098

I agree that there is time and place, a good use and possibly one not so good.  Congrats.

Sep 16, 2026 11:38 AM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

Love it Kat! It's so easy to create stuff with AI.  And like you  I am very careful with how I do.

 

Featured in BananaTUDES!  BTW this logo is the first one I made with AI.  So easy!

 

Sep 16, 2026 03:14 PM
Kat Palmiotti

THank you for the feature Anna "Banana" Kruchten !!!!

Sep 17, 2026 12:37 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

I love your new logo, Kat and love all of the ones that Carmen Brooks created as well. I had the exact idea to do what she did and had this one made! LOL

Sep 16, 2026 03:15 PM
Kat Palmiotti

Debe Maxwell, CRS - it is better without the background stuff!

Sep 17, 2026 12:38 PM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Kat Palmiotti there are legitimate concerns about AI, the main one that it could end up controlling its creator.  That would be the creator's fault to take it to a point of that happening.  However, AI as it presently exists is safe in my opinion, and maybe should be limited to tasks such as how you used it, of other harmless tasks. 

Sep 16, 2026 03:18 PM
Kat Palmiotti

George Souto - yes harmless things still exist! Like putting Woody on a ferris wheel.

Sep 17, 2026 12:38 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Kat- you have shared some very practical uses for AI...the recipes, inventory and now this!!!!  Love it!!! 

Sep 16, 2026 06:34 PM
Kat Palmiotti

Thank you Kathy Streib !

Sep 17, 2026 12:38 PM
Paddy Deighan MBA JD PhD
http://www.medicalandspaconsulting.com - Vail, CO
Paddy Deighan J.D. Ph.D

yep, our pal AI is very good at logo creation...SOMETIMES the saved logo can distort in future applications so I advise saving multiple versions of the same logo!!!

Sep 16, 2026 07:54 PM
Kat Palmiotti

Paddy Deighan MBA JD PhD - good idea.

Sep 17, 2026 12:38 PM
Patricia Feager
Appraisal Review Board, Denton County, TX - Flower Mound, TX
Licensed to April 2027

Kat Palmiotti - May your business grow and the money flow as you continue to make improvements while still staying consistent with the quality of your work. Your authenticity always shines through whatever you decide to do. 

Very thoughtful and impressive!

Sep 19, 2026 05:08 AM
Patricia Feager

Kat Palmiotti - I just remembered the state tree of Montana is the Ponderosa Pine. Whatever you and Anthony decide, your buyers from Montana and tourists will appreciate your innovative, custom made woodworking products.

 

Sep 19, 2026 05:17 AM
Kat Palmiotti

Thank you Patricia Feager !

Sep 19, 2026 05:26 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

I do like that image without the background too, Kat. And, what a great tip from Paddy Deighan MBA JD PhD too. I have a saved library of the featured images I have for my AR posts because I noticed they were changing each week. So, you can save it in your AI library and refer to that when you ask for the image/logo. 

Sep 20, 2026 10:19 AM
Kat Palmiotti

Thank you Debe Maxwell, CRS !

Sep 20, 2026 10:21 AM
Ken Semler
ImpresaModular.com - Martinsburg, WV
Nationwide Custom Modular Home Builder

Kat, this is a sensible example of using AI where the inputs are low-risk and the output remains easy to review. The biggest advantage is not accepting the first result, but iterating on the background, dimensionality, and format until the logo works across the places it will appear. Keeping the original files and checking legibility at small sizes would make the refresh even more practical.

Sep 21, 2026 04:41 AM
Kat Palmiotti

Thank you for your input Ken Semler !

Sep 21, 2026 04:57 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
Southern Utah's Preferred Real Estate Agent.

AI is leading the way for so many things, Kat! Good for you to use it on improving your logo! I may do the same for the mobile photo booth that will be finished in a couple of months...am excited!

Sep 21, 2026 01:31 PM
Kat Palmiotti

Wanda Kubat-Nerdin - Wanda Can! - that sounds interesting - can't wait to hear more about it!

Sep 21, 2026 02:12 PM