I have been thinking over the last few days on ways to diversify my marketing, both targeting specific sectors as well as brand awareness. While I sat there I came up with quite a number of ideas, including:
Brand awareness:
PR
Sponsoring a roundabout / charity event
Local exhibitions
Newsletters
SEO
Networking
Advertising in the paper / magazines
Sign's on my car
Flyering
Public speaking
Targeted:
Direct mail / calling
Targeted Pay Per Click campaigns
Out of all of these I have probably tried 4 already - not many is it? So, as horrible as clichés are, I am going to extend my marketing mix a little further. But I thought I would see what everyone else is doing, and what successes they have had with their marketing, and how they have done it.
So really I want to know:
1. What is the best piece of marketing you have done?
2. What else would you recommend to the rather short list of marketing ideas above?
Vegas Grand Realty and Property Management - Mesquite, NV
Land with Water Rights For Sale
Branding takes time and repetition, it is worth both. I would suggest to find one daily routine to add at a time. Maybe run the expireds for your area , mail out a letter first, then call each one. If there are too many narrow it down to the ones you like or a smaller area. Say "I see your property is no longer active, do you still intend to sell?" you can take it from there. BUT you have to do this one thing everyday until it becomes habit.
Jul 15, 2008 05:37 PM
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