Something that has concerned me lately, perhaps even alarmed me, is the way our profession is embracing technology! While technology is a wonderful thing, let's not forget that one can get overwhelmed. Let's also consider that agents, especially new ones, tend to be gullible and believe that they need everything out there to succeed. So these agents buy and buy. They either don't know how to use or properly implement this technology. Most will sit on a shelf or rest in a drawer.
I remember when the IVR hotline was first introduced to our profession. I ran out and paid $2100 for the Softclone machine. It never quite brought the results I expected. (until I hired a coach who gave me the precise system that makes it a productive lead generator)
How about software products? You can go crazy with all of the choices! Just learning how to use one of these things can take a week.
Then there's the Palm Trio or the "Crackberry"! My problem with this stuff is just how connected do you need to be? How about the distraction technology has on us? Each agent needs to evaluate how much business (not necessarily leads, but actual closings, commission checks!) comes from each form of "marketing" and what role their "technology" actually has in facilitating that commission.
I can't help but look at the "old timers" who don't even know how to send a fax without help or send an email. They've been threatened with extinction for years yet continue to prosper! Why, because they really know how to communicate with people. Yes, there is no doubt that most "younger" people prefer to communicate via email, but there is still no better way to "cement" a deal or resolve a problem than picking up the phone and talking! Just a little something to think about!