Growing Some Organic Traffic with Images

By
Services for Real Estate Pros with API Network

Every business in Dexter, Michigan

Here's a simple, reasonably quick, inexpensive way to add to your traffic.  Pick some aspect of your community, get your camera and start snapping.  Collect basic info about each of the images and upload all to a gallery where it can serve as a image directory for that area.  Not only is it quick and easy, it's also low maintenance, another form of inexpensive.

We built one for the city of Dexter, Michigan. It took about 20 hours of labor between snapping pics and then finding/entering data about each. Something like this could be started and finished in a week once you have the process down.

We hosted our own using Coppermine which I think is best if you want to own the traffic. The total launch cost looks something like this:

  • Hosting $70/yr (I recommend HostGator)
  • Domain Name $7
  • Photo Labor $100
  • Data Input Labor $300

First year cost: ~$500.   Subsequent maintenance: $77/year.

Not sure how much traffic Dexter, Michigan will pull, likely not that much, but I'm sure the Google ads will cover that.

For smaller cities like Dexter, it works to grab every business. In larger communities go after something less generic. e.g., An image gallery of every hole on every golf course might develop a following.  Rule of thumb, take pics of something that people enjoy or need.

So...if you're curious about what Dexter, Michigan looks like try

DexterCommerce.com

Footnote: When you're snapping pics, make sure to stay on public ground so that you don't grab something you don't own.  Also a good idea to try to avoid getting faces of people in your gallery unless you get them to sign a waiver.  You can take a public pic of anyone, but if you plan to use it commercially, a release form is a good practice.

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Rainmaker
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Paula Reno
Astro Realty (Buyer Agency) - Cedar Lake, IN
Broker, Owner - Cedar Lake Indiana Realtor, Astro

I do this all the time on my blogs it really works and is so great..

Awesome tip

Jul 16, 2008 01:57 PM #1
Ambassador
920,196
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

I like it, Kase. I'm sure the businesses in Dexter will too. Are you planning on letting them know? I would they would be tickeled pink.

Jul 17, 2008 12:18 AM #2
Rainer
26,353
Kasey Kase
API Network - Mequon, WI
I'm not really a pirate

Thanks Paula.   You're right.  This would work just as well in a blog format.  (but for doing bulk uploads like the Dexter-A2 Race, a blog wouldn't work so well)

Missy:  We did this with FoggyBottomCoffee.com and the plan is to pick one business per week and to cross-promote.   Would like to let all businesses know.  Hmmm... maybe a byproduct from this effort should be a mailing list of all the businesses which would also be ... more content.   Thanks for the input!

Jul 17, 2008 12:41 AM #3
Rainmaker
655,882
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

This is good info about the software you like. We have been looking for a software like this.

Jul 23, 2008 03:19 AM #4
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Rainer
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Kasey Kase

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