Did you know you're a radio host?

Services for Real Estate Pros with 4Realz.net

I've been running two radio shows for a while now and I thought I'd share my expience with the AR community because this really is something that just about any agent can do to generate rediculous local traffic and great inbound links from local community sites.

The first show I run is through Rain City Guide and I call it Rain City Radio.  For this site dedicated to the Seattle real estate market, I invite local community members, predominately local bloggers, to talk about their websites, their neighborhoods, and generally explore the influential people in my online community.

The second show I run is through 4realz.net and I call it the 4realz Roundtable.  On this show, I've invited a who's who of online real estate technology to talk about issues that we think will be helpful to real estate professionals.   I've been running shows on topics like marketing real estate with videos, using technology to help your seller clients, and getting value out of social networks.

Both shows are targeted at providing a regular and interesting conversation with the communities I want to reach...  And thanks to the fact that the popularity of each show grows each week, I'm getting wonderful content, engaging my community and earning a stream of relevant inbound links on a regular basis.

And best of all, the cost for running my own radio shows is almost negligible. Both shows are run through a free service called TalkShoe, which manages all the tough stuff like setting up a conference call line, enabling an associated chat and distributing your recorded shows to podcast sites like iTunes.  The cost really is minimal. My only financial investment to run my own radio show was to buy a $14 headset from radio shack. (I don't see the exact model I bought on their website, but it was something like this)


If you start to get a reputation as someone running an interesting show, the conversations (and the guests!) just keep getting better.   For example, in just under 6 weeks, the 4realz Roundtable is now at a spot where I'm going to be hosting a conversation with Lawrence Yun tomorrow.   Lawrence Yun is the Chief Economist for the National Association of REALTORS and will be speaking about how the bank failures and troubles at Freddie Mac/Fannie Mae are likely to affect the real estate industry.   It will be a fascinating conversation where I'm sure I'll learn a ton of great information!  (You will too if you join us!)   

And from a website owner point of view, having worked up to having top-notch guests mean I not only get a weekly bump in traffic to my site, but I inevitably "earn" some great inbound links!

If you're active enough in your community where you think you could bring interesting guests to your blog on a regular basis, I highly recommend that you make the plunge and try hosting your own radio show!  And if you want to take part in tomorrow's show with Lawrence Yan, then you can listen to the show by clicking the play button on the purple widget on my sidepanel starting tomorrow at 5pm!

(By the way, if you use this widget tomorrow @ 5pm to click through to the 4realz Roundtable TalkShoe page, you'll also be able to take part in the associated chat!   I use the chat extensively to get inspiration for additional questions to ask the host, so I highly encourage you to try it out!)

And finally, you might have hear of these types of shows being called "podcasts".   Personally, I like to use the word radio show because I find people take it more seriously and as far I your listeners will care, they really are the same thing! 

Comments (35)

Dustin Luther
4Realz.net - Calabasas, CA

Watch out Lane... It's definitely addicting!  ;)

Jul 17, 2008 07:43 AM
Robert Machado
HomePointe Property Management, CRMC - Sacramento, CA
CPM MPM - Property Manager and Property Management

You are really thinking outside the box on this idea.  How do you get people to listen to your radio shows?

Jul 17, 2008 08:55 AM
Dustin Luther
4Realz.net - Calabasas, CA

Robert:  The best way I've found to get people to listen is to invite people to take part in your show.   With Rain City Guide, I've wanted to get the people interesting in local neighborhood issues to listen, so I've invited the local neighborhood bloggers to be on the show.  The result is that those bloggers write about their appearences and the people they reach also learn about my show!    Almost identical logic with the 4realz Roundtable except I've wanted to reach out to people within the real estate technology and marketing space...

Jul 17, 2008 10:55 AM
Jay Thompson
Zillow - Seattle, WA

Haviong participated on a couple fo Dustin's shows, I can say that they are *very* informative, and a ton of fun to be on!

Jul 17, 2008 11:01 AM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador


Great show today! Very cool! :-)

I only caught the tail end but Yun came off to me as very candid.

Jul 17, 2008 01:01 PM
Esko Kiuru
Bethesda, MD


Now this is an interesting post. The idea is of course great, but setting up the whole thing doesn't seem to be that complicated or costly. I can see how it could be done in the mortgage realm, too. Worth considering.

Jul 17, 2008 04:12 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M



This sounds like an interesting marketing idea to add over time.

Jul 17, 2008 05:48 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Congrats on the quick growth of your show, Dustin! Sounds like we may hear you broadcasting from one of the political conventions or the next G8 Summit. I'm going to pass this post along to my broker; he's already doing a weekly video broadcast, and this will spark some ideas.

Jul 17, 2008 06:14 PM
Dustin Luther
4Realz.net - Calabasas, CA

Jay, Bob, Esko, Christine, and John:   I've definitely been enjoying the radio shows, so glad to see others find it interesitng/helpful!

Jul 17, 2008 08:30 PM
Carey Pott
January Financial - Foothill Ranch, CA

Awesome idea - thanks Dustin. I am a user of your 4Realz information and it's been great for my web rankings...

Jul 18, 2008 05:14 AM
David Brewer
Client Hub - Missoula, MT

Interesting way to use podcasts, I will be wasting a lot of time on Talkshoe, thanks Dustin

Jul 18, 2008 01:28 PM
Dustin Luther
4Realz.net - Calabasas, CA

You're welcome, David... I think.   :)

Jul 18, 2008 02:17 PM
Lizette Fitzpatrick
Lizette Realty - Richmond KY - Lexington, KY
Lizette Realty, Lexington KY MLS - Kentucky Homes

Dustin the radio show I did was taped last Wednesday (traditional radio show)and will be on tomorrow(Sat.19th at 10 AM) on WLAP 630AM Radio. I hope it turned out OK. I'm really interested in how you have put your own show together. I'd like to do one too. How do you advertise?

Jul 18, 2008 03:50 PM
Mary Pope-Handy
Sereno Group Real Estate - Los Gatos, CA
CRS, CIPS, ABR, SRES, Silicon Valley

Congratulations on finding a great venue with super results!  Sounds like a great approach for you.

I was a DJ at my college radio station (Gonzaga University, KZAG "the voice of Gonzaga") and while it was fun, I never felt like I did a great job at it. So I've shied away from podcasting, though I like talking to and with live audiences. The only thing I've done with radio recently is be on a panel of folks interviewed about Haunted Real Estate :)

Jul 19, 2008 08:14 AM
Dustin Luther
4Realz.net - Calabasas, CA

That's great Mary!   I'm sure you'd find running your own internet radio show pretty darn easy if you ran a switchboard in the past.  

I actually had my own show in college as well... and I loved it so much that I'm sure that has inspired my current radio endeavors!   My show as called "Green Voice" that ran on KZSC (i.e. the environmental show at UC Santa Cruz).  It was so much fun and I got the bug at that point for bringing on interesting guests!  ;)

Jul 19, 2008 08:21 AM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495


Congrats on your Feature!  Well deserved.

Mike in Tucson

Jul 31, 2008 04:51 PM
Jane Page Thompson
Aiken Properties - Aiken, SC

You are sooo lucky to have a voice that people want to hear on the radio!  Our local Board is considering a show!

Oct 25, 2008 12:34 PM
Dustin Luther
4Realz.net - Calabasas, CA

Well thank you much!   I haven't been putting on the shows lately... just got too busy, but I really did like doing them!  They're a blast to host!

Oct 25, 2008 12:42 PM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Dustin,  you're up early!  It's time for another post.

Mike in Tucson

Dec 01, 2008 08:50 PM
Dustin Luther
4Realz.net - Calabasas, CA

It is about time, isn't it...   been enjoying twitter and blip a bit too much to make time for blogging lately.  ;)

Dec 02, 2008 05:44 AM

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