Two recent posts got me thinking, and I ended up coming back with more questions than answers. Colleen reminds us to keep our profiles updated, and Elaine asks how to explain blogging to a client or prospect. These two bloggers are like the college seniors who know it all, but I'm more like the freshman still finding his way around campus. My questions are more elementary.
But if there's one thing I've learned so far about the Active Rain community, it's that there are always people who are willing and eager to share their knowledge. No matter where they are in their real estate career, people who blog on Active Rain are committed to doing things better.
I know there are plenty of very helpful articles here on using keywords and getting a better position in the search engines, and I'm grateful for that guidance. Right now I'm focused on content, and I'm interested in the opinions of the blog readers as to what makes a good real estate blog.
My questions are things like:
- What makes a good blog design? What catches your eye?
- What kind of information do clients and potential clients look for in a blog?
- What topics are really relevant, and which topics are done so much that no one cares anymore? In other words, what's hot and what's not?
- Is a blog better if it gives market information, or if it focuses on sharing experiences?
- Should an Active Rain blog be geared towards fellow professionals or both professionals and clients?
- Which real estate blogs are the hottest these days? What sets them apart?
Of course I'd like to hear from both the Active Rain professionals and people who are NOT in the business, too.
What do you think makes a great real estate blog?
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