The German Agent - reaching potential buyers in Europe

Real Estate Agent with Advantage Realty #1

As some of you might know, I'm was born and raised in Germany. I lived there for 26 years. After I met my husband we moved to the US. I feel that English is now my first language but I still speak fluent German. For years, my husband has told me to utilize my language skills to market to German speaking buyers. I didn't think it was even worth trying. I was wrong!

~You were right, honey!~

When I joined ERA I discovered that we have over 70 offices in German speaking countries (Germany, Austria, Switzerland) throughout Europe. Remembering the process I went through getting a Green Card, I felt I had to help European buyers navigate through the Immigration process. What could be better than referring them to a German speaking immigration lawyer right here in Florida??? I made contact with the German Honorary Consul and she was thrilled about my plans. After having talked to her on the phone I feel that my clients from overseas are in good hands as she can facilitate clients wanting to purchase residential and commercial properties. It's her specialty!

I put together a brief email explainging who I am and what I do. I explained how real estate works in Florida (it's a very different ball game in Germany), and I attached 4 properties in various price ranges.

I also added a German section to our website for brokers, agents and clients from overseas to get an idea of what we're doing, where we are and what we have to offer.

Well, I'm getting responses! I have people in Austria interested, I have brokers in Berlin displaying Highlands County properties on their advertising venue.

I'm thrilled about it and I'm happy to be able to tell potential sellers that their properties are being advertised inAustria and Germany, directly to potential buyers!

Andrea Mills - "The German Real Estate Agent - reaching potential buyers In Europe" Copyright 2008 *All Rights Reserved

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Comments (2)

William Collins
ERA Queen City Realty - Scotch Plains, NJ
Property and Asset Management


Thanks for the post. Talk about thinking outside of the box. Great concept! The value of the dollar has created a European buying bonanza. This should be a very lucrative venture for you.

Jul 19, 2008 12:50 AM
Melissa Gomez
ERA Top Service Realty, Inc. - Queens Village, NY

Great idea!  More agents should use their second (or first) language to their benefit.  A key thing for you is that you know how real estate works in Germany and are able to break down the differences to the buyer.  I definitely recommend that anyone looking to go overseas with the marketing to attract more buyers within the states should know how real estate works in that country.  It makes a big difference.

Mar 19, 2009 09:23 AM