While buyers seem to prefer internet home-buying research (stats say) over the tanigble hardcopy, listing agents are left holding the proverbial "technology bag," fighting to be viewed. What does it take to be seen?
We've moved, rather speedily it seems, from media-ready photos to slide shows to virtual tours to, the latest and, incedentally, the most expensive method of home-viewing, video tours. Certainly a good video tour can eliminate the looky-loos, but doesn't it diminish the Realtor's ability to find the home with the just-right-fit?
Siddling right up to the technology counter are our bloggers and weekly/daily website updaters-enewsletter sender-outers, and buyer drip campaingers. Helpful to the agent, certainly- chock full of tips and hints, friendly advice and back-patters. Does anyone else feel as though they're engaged in an intimate relationship with their ISP?
Craigslist, a venerable listing mecca... YouTube, Metacafe, so on and so on.
Even the local papers have caught on, selling ebanners and esidebars.
Does this mean I need an ecar filled with egas to take me to the estore?
Progression is good- I like efax and estamps...a lot. But I decided to become a Realtor, not a digital virtual tour guide, not a daily blogger, not a Craigslist junkie. Not an web whiz. Yet, it seems, real estate agents are destined to become as well-versed in technology as, well, someone really good at computer stuff.
Subscribe to CommentsComment