I've often wondered, "When is it too often?" As I am sure many of you will agree, as Realtors, we've been so very fortunate in our lives. Part of that joy has been the relationships that have turned into friendships by continuing to spend time with out clients, whether we're enjoying dinner together or simply placing a friendly phone call, letting our clients know that we truly care about them. But I still wonder, "When you list a home, how often do you contact your Seller to discuss the ever changing fluctuations in the market or perhaps sharing information we've compiled from those Buyers we've shown the property to?"
I believe that although it's a double edged sword and you had better be ready, communication is the key to maintaining a listing. By sharing information with your Sellers frequently, Sellers recognize that they made the right decision working with you and not moving on. Never wanting to lose a listing, I make every effort to let my clients know exactly how I market their property. If something isn't working I try a different approach. Living in Boca Raton, Florida, I take advantage of the weather and often spend time outdoors with my dog, Mia. People love the cute little dog thing. Wherever I go, I make sure that I'm talking to people, have brochures handy and tell them about my listings. Sellers love when you get creative and it doesn't necessarily take mucho marketing dollars to find that unreachable Buyer.
As long as your Sellers know that you have their best interests foremost on your mind, and you maintain frequent communication...that means not waiting for them to call you... you'll never lose a listing. In today's market, Seller's bounce from Realtor to Realtor, thinking that another Realtor will get a different result. We're professional, know how to sell and market. The bottom line is that we want our client base to be completely satisfied. Enjoy what you do and maintain a professional relationship while making it personal. Regards to all, Jill