Over this weekend I had the opportunity to talk with one of my sellers on "using a sign", for they had refused to put one up until now, as their home is in "too nice of an area for signs". I recently read an item and thought it so appropriate that I took it with me and went over it with the clients.
This is what I shared with them, and maybe it will work for other agents. Agents have always realized the sales advantages of branding themselves in this competitive industry. We hand out business cards, promotional items such as calendars, pens, and mugs, and advertise in print and on the web. However, with all this available to us, the yard sign is the most visible way to get intereted buyer. A National Association of Realtors survey said buyers used information from a lawn sign to help in their home search, and this is at a higher percentage than those who relied on print ads, open houses or home magazines when seeking homes. I covered alot more, but the value of the sign is what I emphasized.
So, use those signs......and take advantage of this low cost advertising.....almost as inexpensive as the web.
Thanks,
Ron Largent Keller Williams Realty in Redding, CA
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