Does it really matter what company/brokerages name is on the for sale sign?
Do buyers even care who the listing office is?
Is it the listing office name/logo that actually gets the property sold?
I am constantly hearing these questions asked and the answer is always the same,
"No, the company name/logo does not matter".
There are many agents in the world that believe to this day that their company name and logo is what sells the property. Are they wrong? I guess it really depends on who you ask. Just for kicks, I decided to personally ask 20 random agents from various brokerages as well 20 random people who were not in the real estate industry. Obviously my little study did not take much effort to conduct, but the responses I received were just as I suspected. 100% of the responses said that they did not think the name or logo of the company mattered. The knowledge, marketing, integrity and customer service of the individual AGENT is what gets the property sold!
As a Realtor, of course I am going to support the image of my brokerage, but to actually think that the Keller Williams name and logo alone will sell my listings is completely ascenine. I believe this is the same for any brokerage in existance. Sure, you will have agents here and there that will tell sellers otherwise, but some agents will do anything to get the listing these days. It will take a VERY uneducated home owner to actually believe such a statement, but it is what it is. As Real Estate professionals, it is our duty to not only service our clients, but to educate them without being misleading.
Again, it depends who you ask because there are still people that believe otherwise. Realistically, there are sellers who will favor a specific company/logo because of local familiarity, personal preference in color/name/sign design, etc. These are the same people that will buy a car simply because of the name and not care how bad the reputation is or the fact that it only gets 7 miles to the gallon. It is a sad truth which is why I am posting this blog. If you are ever out and about and you hear somebody ask these questions, please be that knowledgeable voice that politely cuts into the conversation :-)
THE KNOWLEDGE & SERVICE OF THE INDIVIDUAL "AGENT" SELLS THE HOUSE, NOT THE COMPANY NAME OR LOGO!