It's official! This Boutique Real Estate Firm is now a Sotheby's International Realty Office

Real Estate Broker/Owner with the Wallace Consulting Group


Introducing . . .


Massachusetts Real Estate Firm Joins Sotheby’s International Realty® Network


HOPKINTON, Mass. (July 22 2008) – Sotheby’s International Realty Affiliates LLC today announced that Hallmark Realty Ltd. in Hopkinton, Mass.,  has joined its luxury real estate network.  The company has 11 sales associates that service the MetroWest Boston area.  


The firm, owned by Erika Paul, now will do business as Hallmark Sotheby’s International Realty.


“Hallmark Realty truly is unique in its approach to client service and embodies all the qualities we look for in an affiliate,” said Michael R. Good, president and chief executive officer, Sotheby’s International Realty Affiliates LLC.  “Erika Paul truly understands the art of developing and creating solid long-term client relationships and has made that the core of her successful business.”


According to Paul, the Sotheby’s International Realty affiliation offers her firm the tools and resources needed to provide clients with the very best in real estate services.  “Hallmark Realty established itself as a boutique brokerage firm that has always offered its clientele a level of service not often found in the industry,” she said.  “Now, as part of the Sotheby’s International Realty network, we have access to the very best in marketing resources and technology, which we feel will take our level of service to new heights,” she said. 


Paul also cites the Sotheby’s International Realty brand’s commitment to clients as a reason for her decision to affiliate.  She said, “Our focus has been, and always will be, completely on the well being of the client and building lasting relationships that endure long after a home is bought or sold.  In this brand I saw this same dedication to the client and knew right away that we would be a perfect fit.”  


The Sotheby’s International Realty network currently has more than 9,500 sales associates located in more than 485 offices in the United States and 32 other countries and territories.  Hallmark Sotheby’s International Realty listings will be marketed on the global Web site. In addition to more referral opportunities and widened exposure generated from these sources, the firm will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.


Hallmark Sotheby’s International Realty is located at 11 Grove Street, Hopkinton, Mass., 01748, and can be reached at (508) 435-9200.  For more information, visit


About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house.  The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system by Realogy’s subsidiary, Sotheby’s International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit


For more information visit



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Martin Kalisker
Greater Boston Association of REALTORS - Boston, MA
Professional Standards & Legal Assistant

Good luck with Sotheby's and working with Cendant. 

Jul 22, 2008 09:45 AM #1
Erica Wallace
the Wallace Consulting Group - Boston, MA

Thanks very much Martin! Our office has grown so quickly with the new brand - I am very excited to see what happens from here on out. I feel lucky to be part of this experience and the chance to work for such a progressive Broker/Owner Erika Paul.

Jul 23, 2008 01:08 AM #2
Cindy Brandon
Santa Rosa, CA
CDPE, EcoBroker, GRI, CRS, ePro

Congratulations and welcome to the Sotheby's family.  Hope to see you at one of the networking events.



Aug 03, 2008 03:21 AM #3
Edward moloney
Edward Moloney Loan Officer GMH Mortgage Services - Holliston, MA
Loan Officer Providing 5 STAR SERVICE

Congrats that is a huge benefit to your firm. This is an exciting time for you and the team.

Aug 18, 2008 11:44 PM #4
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