By appealing to the five senses, we can make a lasting impression. By making a lasting impression, we have a better chance at selling a property.
Research shows the more senses that our brains are exposed to in a good way, the better the experience we have and the more memorable that experience will be. Knowing that, we can use this philosophy when staging properties. Appeal to the 5 senses and you are miles ahead of the competiotion!
SIGHT: having the property look visually appealing, tidy and well cared for, de-personalaized. Think about those white towels looking clean and spa like and what the buyer feels when seeing that. You have created a feeling of luxury.
SMELL: Having a fresh scent in the space, no cooking or moth ball smells. Something that appeals to the majority. Fresh lemons give the impression of "clean", who doesn't like a clean house?
SOUND: Light music playing in the background at an open house or showing is another great touch. Music plays on the emotions of almost everybody. It can creat an immediate mood, good or bad, so choose carefully when staging.
TASTE: Why not! I am sure that buyers coming into the house would love to have a chocolate while they are looking around. Something pre wrapped would be appropriate. I have heard of realtors having treats at open houses and it is always well received.
TOUCH: This one is tougher but using textures in the pillows, throws or on a great place setting at the table, you may entice buyers to want to run their hands along something. A plush, soft throw is something I can rarely pass up when I see it in a store.
So, use these tips when you stage your next place and see if it doesn't work!
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