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Using Publisher 2007 For Interactive Emails

By Dawn Maloney

Real Estate Agent with RE/MAX Trinity Northeast Ohio Real Estate Specialist 2003008108

July 22, 2008 03:37 PM

Just learned something so good this week, I wanted to share it...

If you have Publisher 2007, and you use Outlook, you can create some really impressive interactive emails...take a look:

You can add

Publisher 2007

links to words, such as Map, with a link to google maps or www.virtualearth.com by right clicking and adding a hyperlink.

You can also add a picture and right click to add a hyperlink to a virtual tour.

I made my pix a link to www.dawnsold.com which currently is my regular AR page. I linked my company logo to our homepage, www.mayweserveyou.com.

The end result is an email that has interactive graphics, maps, etc. that is not an attachment.

Another great tip: Tell everything in the subject - save time for your readers. If they do have time to open it, they will know they want the info, and you won't just be deleted!!

Here is the final email:

Publisher 2007 Email

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Dawn Maloney

RE/MAX Trinity Northeast Ohio Real Estate Specialist - Hudson, OH

330-990-4236 Hudson & Northeastern Ohio

Mary & Michelle, I know - I tried to show our office mgr how to do this, and she didn't have this version...amazing tool!!!

Jul 22, 2008 03:43 PM

Linda Lipscomb

Linda Lipscomb RE/MAX Lexington Henderson County TN - Lexington, TN

731-695-1118, Lexington TN Homes

Dawn,

Great info.

I am still using an older version. Maybe I will invest in an update now.

Thanks.

Linda

Jul 22, 2008 03:44 PM

Linda, What takes a long time is compiling the email distribution list!!!

Jul 22, 2008 03:46 PM

Heather the Realtor Orlando, Lake Mary

LemonTree Realty - Orlando, FL

First Time Home Buyers, Bank Owned Homes

Just make sure the email is an email with no publisher attachments. I have a mac and cant open this stuff even though I have Office for Macs. Plus any office program you use you can add a clickable link, just an FYI

Jul 22, 2008 03:48 PM

Heather, In 2007, it doesn't make it an attachment - that's what's great. I will have to send it to my daughter and see how it works for her on her Mac. Thanks for the comments - good to know!

Jul 22, 2008 03:51 PM

Charlottesville Solutions

Charlottesville Solutions - Charlottesville, VA

That is fantastic! I will have to check into it. More than likely I will mess it up, but I like to try new things!

Your friend in Charlottesville!

Jul 23, 2008 03:43 AM

David M. Childress

Howard Hanna Real Estate Services - Akron, OH

I would love to be your Realtor® in Akron Ohio!

Thanks Dawn for the cool marketing tool. I guess I have to update, I see I have 2002. : (

What's it cost, ya know?

Jul 23, 2008 02:45 PM

Norma J. Elkins

Elite Realty Group - Morristown, TN

Realtor - Elkins Home Selling Team

Thanks for sharing - Hopefully I will try this!

Jul 23, 2008 03:54 PM

Frank Marta

Nuhome Mortgage - Houston, TX

Texas Home Loan Specialist NMLS#: 245813

Wow I am so outdated too 2003 version I will have to look into that!!!!!!!

Jul 23, 2008 04:16 PM

Charles, Trying new things usually equals messing up...and GROWTH!

David, I don't know - my husband buys all this stuff because he has an IT business...

Norma, You are welcome! Fun stuff!

Frank, It does sneak up on you - time flies when you are having fun...:)

Jul 23, 2008 04:28 PM

Jerome (Jerry) Donahue

Prudential McHugh Realty - Maple Shade, NJ

Hi Dawn

I've been using earlier versions of publisher and the new 2007 version has so much in it I haven't even touched the surface of what it can do. This is a great post please keep them comming

Jul 24, 2008 07:03 AM

Kerry Lucasse

eXp Realty - Urban Nest Real Estate Group - Atlanta, GA

Your Urban Nest Atlanta Real Estate Consultant

That looks really good -- I need to figure out how to do this with Publisher 2003 (or pay the $$$ to upgrade!)

Oct 16, 2008 05:09 AM

Elva Branson-Lee

Best Atlanta - Atlanta, GA

Marketing Specialist, Atlanta Short Sale Pr

Thanks for this great tip. I just created my first email newsletter in Pub 2007, as a method to deliver a new e-booklet in small, manageable parts, but did not know I could create live links like these. This is info I will be using right away.

If you want to see how my effort turns out, you can order the e-Book at http://AvoidGeorgiaForeclsoure.com

The Change Agent

Dec 04, 2008 11:47 AM

Tanya Venable

Orlando, FL

SEO, Mobile SEO, and Internet Marketing Consultant

Wow, Dawn really great info. I have to get my butt in gear and get "07. I am still on '03. Thanks for sharing.

Dec 23, 2008 03:29 AM

This is great! I only have v2003 so it looks like they made some serious improvements with the 2007 version.

Jan 21, 2009 02:35 PM

Jane Penttinen

V.I.P. Mortgage - Tucson, AZ

NMLS #222178

Thanks for the great info. Planning to try this out this afternoon!

Aug 20, 2009 07:19 AM

Using Publisher 2007 For Interactive Emails

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