The Self-Proclaimed Outrageously Effective Listing Agent Lists Her Own Home... Does this stuff really work?(Hope so)

Education & Training with Sell with Soul

I'm going to put my 1927 Bungalow on the market. During the dead-time in Denver... that period between the 4th of July and Halloween... when buyers are scarce, sellers are desperate and real estate agents might as well go on vacation (I usually do). Yep, I know what I'm doing...31

It's always fun to be on the other side of the fence, isn't it? We confidently (sometimes arrogantly) tell our sellers what to fix and how to price so that their homes sell quickly - or at all - and become a little miffed when they argue with our to-do list or our pricing recommendation. But when it's OUR house? Ummmmm... gives us a whole new perspective, doesn't it?

So, if you'd like to follow along on my journey (and I promise to be brutally honest about how it's going), just stay tuned to my outside blog (here's the link). I'll post before and after photos (assuming I follow my own advice and paint/repair/declutter/stage), my pricing deliberations and subsequent second-guessing, my frustrations with buyer agents and of course, the juicy details of the multiple offers I expect to receive shortly after the sign goes in the yard...

Wish me luck!




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Terry Lynch
LAR Notary and Closing Services - Saint Clair Shores, MI


Good luck. It always amazes me when I see overpriced listings that are owned by otherwise competent agents, I'm sure that you wont be one of them.

Jul 23, 2008 03:01 AM #4
Joshua & Kathy Schmidt
ERA Henley Real Estate - Cabot, AR


     Good luck!  I will definitely be watching for this sale.  Hope all goes as planned and remember, listen to your Realtor...Ha!

Jul 23, 2008 03:29 AM #5
Ken Montville
RE/MAX United Real Estate - College Park, MD
The MD Suburbs of DC

Ahhh.  But here is the question.  Say you determine the value of the house is $XXX,000. Do you reduce that by the amount of the co-op to sell it quicker or use it as a negotiating chip?

The last two homes I sold that I also owned were during the "frenzy" and I just took the commission on the HUD-1 as taxable income. I tried to buy a house once by asking for a lower price and eliminating my commission but it confused the poor listing agent so much I decided I'd just keep the commission and pay the tax.

Jul 23, 2008 04:13 AM #6
David Slavin
Keller Williams Premier - Katy, TX
CDPE, ABR, SRES Keller Williams Premier

Good Luck!  Just listen to your agent and do everything she wants you to do and your house should sell in a couple of days.

Jul 23, 2008 04:29 AM #7
Cynthia Bartch
Granville, OH

Jennifer wishing you the best of luck. I'll be keeping an eye out for your successful sale!!!

Jul 23, 2008 05:24 AM #8
Alan Brown
Coldwell Banker Montrose Colorado - Montrose, CO
29 Years of Real Estate Experience .

Down through the years of selling real estate I have seen many of my fellow agents list their own homes. They immediayely turn into sellers, their house is better than the one that sold down the street e.t.c. they price it to high. As soon as they start talking like a seller I mention it to them, "where did your agent go" . When I have listed my own homes in the past I list them 5% under what I think the comps are. Nothing worse than having your home for sale and you can't get a contract on it, what does that tell your clients about your selling abilities. I'd rather have it under contract in 45 days or less than sit on it.

Jul 23, 2008 05:28 AM #9
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

This will be fun!!  Your house sounds wonderful and if we had any reason to buy a house in Denver, well, I would be tempted!! 

Once you are on the market, maybe we should start a betting pool on how long it is going to take you to sell'll have to give us a little info on the comps, of course.  ;-)

Jul 23, 2008 06:05 AM #10
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

What a cure house! Can't wait to see the inside. I have not checked out you link yet but I plan to. Best of luck. This summer has been quite a busy time for myself and for others I have talked to, so maybe you will be in luck and won't have to wait long to sell your home.

Jul 23, 2008 06:49 AM #11
Heather Oberhau
Prudential Fox & Roach - Newtown, PA
Bucks County Real Estate, e-PRO

I can't wait to read your saga.  I always turn into a Seller when I sell my rehabs.  I make another agent go through and give me a pricing suggestion.  I just can't be objective when I've picked everything out.  I think it's AWESOME.

I like that I do this - keeps me compassionate towards my Sellers.

Jul 23, 2008 07:30 AM #12
Brenda Carus
Century 21 Zwygart Real Estate - Monroe, WI

Good luck!

Jul 23, 2008 07:43 AM #13
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Thanks for all the good wishes. I'm probably a few weeks out from listing it, but you'll be glad to know that I'm meeting with a painter (any minute now) and have been in contact with my home stager.

I've sold a bunch of my own houses and don't usually overprice them (at least, not intentionally). The problem I have is following my own advice about SCRAMMING for showings, being exceptionally accessible (no showing notice required), and doing the preliminary work needed to hit the market at full speed. It's pretty darn inconvenient!!!!! Go figure!!!

Susan - great idea... I'll keep you posted so you can bet on me. Yikes.


Jul 23, 2008 08:27 AM #14
Doris Freeman
Broker/Agent, Realtor, Madison-Gibson-Crockett

Good Luck, just remember to listen to the agent in you every time you have to make a decision.

Have A Great Day 

Jul 23, 2008 02:51 PM #15
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Doris - I'll try, I really will!


Jul 24, 2008 02:02 AM #16
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
Jul 24, 2008 02:02 AM #17
R. B. "Bob" Mitchell - Loan Officer Raleigh/Durham
Bank of England (NMLS#418481) - Raleigh, NC
Bob Mitchell (NMLS#1046286)

Best of luck to you..and remember, anything will sell at the right price!


Bob Mitchell

ValueList Real Estate Services, Inc

Jul 24, 2008 04:47 AM #18
The Somers Team
The Somers Team at KW Philadelphia - Philadelphia, PA
Delivering Real Estate Happiness


My wife and I recently sold one of our condos - it is always a little more interesting selling your own property.  We had our stager stage it who did a great job as always.  It went under contract in less than 2 months for close to the listing price and settled pretty smoothly.  Was nice !!!

Jul 24, 2008 01:01 PM #19
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Good Luck Jennifer, it will be interesting to read the updates.

Aug 04, 2008 06:04 AM #20
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

My house is going on the market TODAY (finally - those darn painters). Wish me luck!

Check out my virtual tour...


Sep 04, 2008 10:52 PM #21
Chad Baird
Re/Max Spirit - Dayton, OH

Nice tour!  I wish you luck. 

The Toilet Paper in the Main Bath is a little low though, don't get caught short!  HAHA!!

Sep 05, 2008 03:28 AM #22
Gail Wilson
Albany, OR

Jennifer, I'm going to check out your virtual tour right after this.  Good luck and Sell it with Soul.

Sep 05, 2008 09:03 AM #23
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