Why don't we strive for excellence??

Education & Training with Real Estate Expert Witness Support

As an ex-manager of large offices for many years,  I think I can speak honestly about the industry.  It has always bothered me that the test for most people in the industry is dollars, not quality service.  Just because you sell the most houses,  doesn't make you the best agent.  In fact, many of the top agents,  trained in the Mike Ferry approach to selling, rarely interface with their clients or the other agent.  I have done transactions where I never spoke with the other agents and communicated just a few times by email...... while their marginally trained admin assistants did all the heavy lifting.

What other industry or professional judges their success by volume over quality?  Is the best doctor the one who has the most patients?  I think not.  There is no real concerted effort to inject quality and knowledge into the business.  And,  if there is,  I must have missed it.  I have taught real estate classes to agent for several decades.  Most of my classes are on the legal, contract and technical side of the business.  I know it is not as exciting to attend a legal update or contract class,  than to show up at a ........listen to me and I you will become a millionaire event.

The real problem is mandated education.  We don't let a doctor practice without medical school for 12 years or so.  Most tax people have a Masters Degree and CPA's take a multiple day grueling test to be qualified.  I find it interesting that to get a hair stylist license,  you have to have attended a live program.  And,  after completion must take a written, oral and practical test of your knowledge and skill.  And,  this is to cut hair. Why don't we require our agents to have an extensive training requirment or an apprentice program before they are let loose on the public?  In my legal work,  I see so many buyers and sellers hurt by their well meaning agent,  just not knowing how to protect their client.  It is most often,  what they didn't know they didn't know.

But,  NAR is not going to change.  Nor is your State association, your local boads or even your companies.  Only you can make a difference by making a committment to attend every possible class you can to understand EACH AND EVERY aspect of this business.  It is our duty to protect our clients.  We are not there to show houses but make sure that our clients aren't hurt.

Make today,  the beginning of your SEARCH FOR EXCELLENCE.

Posted by


Guy Berry

Email - guy@guyberry.com

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Comments (2)

Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

Gary - Very well said. The Virtual Assistant industry is exactly the same way. And those in the VA industry as well as real estate agents seem to suffer because everyone is not up to the high standards we all ought to be at. Sad but true.


Jul 23, 2008 05:40 AM
Cyndi Kerr
Sandals Realty - Sarasota, FL

"What other industry or professional judges their success by volume over quality?"  Such a true statement.  Its not right either and its true about the "assistants" doing the work.  I am mind boggled at those who succeed when they don't actually do any work. 

Jul 23, 2008 05:49 AM