Search Marketing vs. Print

Services for Real Estate Pros with The Marketing

By: Jenna Ryan
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Do you shy away from search marketing because you're more familiar with print marketing? You're not alone. The world of search marketing is largely unfamiliar, and unknown territory can be scary. But, it's horrifying to ignore the whole search marketing gamut completely.  

Search Is Soaring Because It Works

It's my mission to help you see why search marketing--search engine optimization (SEO) in particular, is more efficient and effective than traditional print marketing. Not only do I feel this in my bones, but I can prove it. Take a look at the comparison table below. Can you think of any others?    

  SEO Print
Cost: One-time cost of building site, plus monthly upkeep. Costly print runs, postage, revisions, hassle
Time: None if you hire
Real Estate SEO Company.
Your time if you do it yourself, someone elses time if you pay for it to be done.
Results: Can generate 100% return on investment. Average 2% or less return on investment
Run Time: Optimized pages remain in place indefinitely and increase in value Until printed collateral thrown away
Visibility: 24 hours a day, 7 days a week, 365 days a year Until printed collateral thrown away
Audience: Unlimited. SEO websites can reach the entire world. Limited by farm list.
Message: Unlimited message. You can add as many pages as necessary to your website to get your point across and this message can continually grow. Limited message. Postcards have limited space, brochures are limited as well.
Corrections: Mistakes, changes easily made. Mistakes and changes cannot be made to products that have been printed. The entire campaign must be thrown away when you move or change brokers.
Versatility: Changing brokers, colors, message is easy. Change is more difficult. New messages require scrapping what's already printed.
Reaction: People use the web to find homes, so high ranking websites get better results. People see print-advertising as junk mail which generally makes them roll their eyes.


Contact Me Today!
I would love the opportunity to discuss your marketing objectives. I am available at your convenience to discuss various search marketing options that produce results and generate sales for our clients from coast-to-coast.

Jenna Ryan
President & CEO
The Marketing
972-335-9922  Office 
866-697-7638  Toll Free 



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Douglas Cartwright
Bankers Life/Colonial Penn - Somerset, NJ

Everything right at your fingertips for getting to understand this stuff THANKS!

Jul 25, 2008 03:20 AM #1
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