What is a $12 sign worth?

By
Services for Real Estate Pros with Roday Signage, LLC

Unit Signs that send a messageI often run up against the argument that they can get signs cheaper somewhere else. Yes, they can. But what value is there in it?

Let's take an mid-scale condo conversion projects. Think about how much is spent on flooring, countertops, upscale appliances and then think about the simple unit sign  that you only want to pay $12 for.

In the old days either the receptionist or your letterhead told a lot about you -- it needed to make an impression.

The unit sign tells you what is behind that door. It tells you whether the builder cut corners or paid attention to the smallest details. It tells you whether it is a fine building that people, your future neighbors, are going to appreciate and take care of. It tells you whether you have come home. 

Shown is an over-sized unit sign to cover door damage from removal of the old signs.  We brought in the logo because they were over-sized and tied the whole project together.  Yes, it is sold out.

I do not advocate going overboard, but I do advocate quality and creating the right tone and most importantly, sending the right message. So, how much is a $12 sign worth? About twelve bucks.

 

Daye Salander

Roday Signage, LLC

www.roday.com

 

Comments (2)

Mark Organek
And the United States of America - Mesa, AZ
It's not a game, it's your life.

Daye, this makes total sense to me.  Great looking sign you used.  It makes the property seem so much more upscale.

Jul 23, 2008 04:03 PM
Daye Salander
Roday Signage, LLC - Marysville, WA

Thanks Mark!  Actually these signs were very inexpensive but by taking the time to actually involve the sign in the overall look made all the difference.  I wish that developers would see the value that signs create instead of putting up cheesy signs and then wonder why they are not making the sales or even creating the interest.

Jul 23, 2008 04:13 PM