Time is one of our most valuable assets. As life and business rolls on, for me, most days end and I feel I needed a couple more hours. I spend a lot of time working on potential leads and clients. With my business, a certain part of it deals with internet leads and calls to the office on duty days.
I do my best to give service to this unknown person on the end of a call or e-mail. For example, someone inquires about a certain property in a certain area. As all of you know, you may be working off of a first name only and no telephone number. From this tid bit of info, I try to imagine what criteria may fit this potential prospect.
I generally set this person up for a weekly contact from me by email. I usually send a listing that is similar to the one they inquired about. It is not unusual to send several emails and never receive any response at all. You wonder if they are receiving your message or not. This is a time consuming process. Every now and then, you get an email or a phone call out of the blue from one of those prospects. Those are the times when your time may have been well spent.
My question is this. How long do you hold on to your prospect? Do you have a certain system worked out that tells you when to move on?
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