I have been doing some research on online marketing techniques. The ideas and information out there is endless...could take years to read all this! However I found something interesting using AIDA...the 4 standard steps of direct marketing. These are used in reference to the structure of webpages.
This information came directly from Web Marketing for Dummies by Jan Zimmerman:
If you are considering marketing in your website keep this in mind...AIDA...
A: Attention: Get viewers' attention by using graphics, a headline that grabs, and a benefits-based lead. You have 4 seconds to convince them they'll find something of value on the site.
I: Interest: Build interest with site design and navigation. Include intriguing options that pull people to additional pages on your Web site, giving you time and space to expose visitors to your products, services and benefits.
D: Desire: Create desire and a sense of urgency as visitors move themselves toward taking an action. If you think visitors are almost ready to buy, post a reminder to Buy Now for Free Shipping. If you think they're doing research, remind them to Bookmark This Page or Tell a Friend. It's tricky, but you can prod users to do what you want them to do. Use whatever content tools that will build desire in your audience, from marketing copy, photography, and special offers, to online activities or onsite entertainment.
A: Action: Right from the beginning, make it obvious what you want visitors to do, whether it's to buy online, make a call, send an e-mail, or sign up for a newsletter. Then ensure visitors that it's extremely easy for them to take those actions.
I'm sure I will find many more ideas to write about soon.
Some food for thought:
"Every day, you'll have opportunities to take chances and to work outside your safety net. Sure, it's a lot easier to stay in your comfort zone.. in my case, business suits and real estate.. but sometimes you have to take risks. When the risks pay off, that's when you reap the biggest rewards."
~ Donald Trump
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