The goal of Marketing on your website!

Real Estate Agent with Backyard Realty Group LLC

I have been doing some research on online marketing techniques.  The ideas and information out there is endless...could take years to read all this!  However I found something interesting using AIDA...the 4 standard steps of direct marketing.  These are used in reference to the structure of webpages.

This information came directly from Web Marketing for Dummies by Jan Zimmerman:

If you are considering marketing in your website keep this in mind...AIDA...

A: Attention: Get viewers' attention by using graphics, a headline that grabs, and a benefits-based lead.  You have 4 seconds to convince them they'll find something of value on the site.

I: Interest: Build interest with site design and navigation.  Include intriguing options that pull people to additional pages on your Web site, giving you time and space to expose visitors to your products, services and benefits. 

D: Desire: Create desire and a sense of urgency as visitors move themselves toward taking an action.  If you think visitors are almost ready to buy, post a reminder to Buy Now for Free Shipping. If you think they're doing research, remind them to Bookmark This Page or Tell a Friend.  It's tricky, but you can prod users to do what you want them to do.  Use whatever content tools that will build desire in your audience, from marketing copy, photography, and special offers, to online activities or onsite entertainment. 

A: Action: Right from the beginning, make it obvious what you want visitors to do, whether it's to buy online, make a call, send an e-mail, or sign up for a newsletter.  Then ensure visitors that it's extremely easy for them to take those actions. 

I'm sure I will find many more ideas to write about soon.

Some food for thought:

"Every day, you'll have opportunities to take chances and to work outside your safety net. Sure, it's a lot easier to stay in your comfort zone.. in my case, business suits and real estate.. but sometimes you have to take risks. When the risks pay off, that's when you reap the biggest rewards."
~ Donald Trump


Contact Jason Tolley,  Realtor, Backyard Realty Group LLC.  Licensed Realtor in Georgia at 770-315-0789 to list your property for sale, to purchase a property or to manage your rental in Northwest Atlanta: Cobb, Cherokee, Paulding, Bartow, Fulton and Dekalb counties. 

Call me today at 770-315-0789 or if your prefer email use the above email to contact me.  To view properties for sale visit Backyard Realty Homes for Sale.  You can search for listings and view our listings.  We know the Atlanta Area and will help you with your real estate needs. 

Make sure you hire an agent who is successful and has the experience in real estate.  Call me today at 770-315-0789 to get more information.

Copyright © 2008 By Jason Tolley, All Rights Reserved.



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Greg J. Gardner
Writer and Author - Black Friday - Banner Elk, NC
Writer and Author, RE Investor


As someone who has been in advertising (before real estate) for many years, I'd like to say you've done a great job of putting together some ideas. 

You mentioned graphics and that's very important. 

Photos are also crucial to making a site feel personal.  Now, I have a bit of a different take on photos.  Instead of the profession "head shot" that is so common, I use a goofy photo I took while vacationing with kids. 

This photos is in the signature line of my personal emails and appears on my website.  The one I'm currently using includes Dora the Explorer.

This photos has generated comments from people across the country.  Some negative, but most positive.  Either way, it has grabbed people attention because it's not something you would expect, on a professional site; however, it doesn't take away from the professionalism of my business.

Just a thought,
Greg Gardner

Jul 24, 2008 12:29 PM #1
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Jason & Jen Tolley

The Closers Real Estate Team
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