I have been blogging recently about how Realtors and builders are not getting the results that they once enjoyed from their emarketing efforts. See the posts Email Marketing: Have we Killed the Golden Goose Part I & Part II - Improving Your Open Rate.
To recap, fewer emarketing messages are getting opened by consumers. Many are bouncing either because the "e-address" is no longer valid, the mailbox is over quota, or the subscriber’s account has been suspended by the provider due to lack of use, but the biggest challenge facing marketers today is getting past the spam blockers.
In the previous posts I made some recommendations to help you get your mail opened by creating credibility with your list of subscribers, such as using an opt-in system, segmenting your database, and targeting those segments with content relevant to the subscriber. When I use segmentation to target my database, people are more likely to let me know that they have made a change since they are interested in receiving relevant material from us.
How to Get your Offer or Message Past the Spam Blockers
Some SPAM filters use a point-based system to flag key words in your email. As you use certain words or punctuation or symbols, the points add up, and even though your subscriber may want to receive your message or offer, by innocently tripping the spam filters you will get a false positive and your email may be blocked.
Below is a list of words and symbols that you should not use in either the body or title of your email. I recommend that you use a SPAM CHECKER, prior to sending your email to see your score. Also, set up a couple of email accounts for yourself with yahoo, aol, hotmail, etc. (do not put them into your address book) and send a test message to yourself to see if it gets past the gate.
How many of these you have inadvertently been using in your emails?
As I continue to compile the list, I'll post an update when the additions merit a revision. If you know of any additional words or phrases that we are likely to use in the real estate, mortgage and home building industries, please let me know and I will add them to the list.
This is a list of almost 200 words or phrases that SPAM TRIGGERS that are often used in email marketing.
% symbols
$ symbols (such as Save $, Make $, $xxx,xxxx)
1-800
1-888
Accept credit cards
Accept credit cards
Acceptance
Accordingly
Act now! Don't hesitate!
Ad (Contains word)
Additional income
Addresses on CD
All New
Amazing
Apply now
Apply Online
As seen on
Auto email removal
Avoid bankruptcy
Be amazed
be considered spam
Be your own boss
Being a member
Below is the result of your feedback form
Big bucks
Billing address
Billion dollars
Bonus
Bulk email
Buy (direct, recommendation)
Buying judgments
Call (free, now)
Calling creditors
Can't live without
Cannot be combined with any other offer
Cash (bonus, in on)
Cents on the dollar
Certified
Check or money order
Claims not to be selling anything
Claims to be in accordance with some spam law
Claims to be legal
Claims you are a winner
Claims you registered with some kind of partner
Click (below, here)
click here (for removal, to be removed,)
Compare rates
Compete for your business
Confidentiality assured
Congratulations
Consolidate debt and credit
Credit bureaus
Credit Card (#, offers)
Custom quote
Dear (email , friend,home owner, fellow entrepreneur, somebody)
Deleted from further communication
Different reply to address than the sending email address
Direct (email. Marketing)
Discount
Discusses search engine listings
Do it today
Don't delete
Double your income
Drastically reduced
Earn (extra cash, per week)
Easy terms
Eliminate (bad credit, debt)
Email marketing
Excluded from our mailing
Extra income
Fantastic deal
Fast cash
Featured on tv
Financial freedom
Financially independent
Find out anything
For (free, instant access, just "some amount", instant removal)
Free (access, debt, call, consultation,cruise, gift, info, investment, leads, membership, offer, preview, quote, trial, sample) Free money,
Full refund
Future (mailing, promotion)
Get (out of debt, started now, your free sample)
Gift certificate
Great Offer (or Deal)
Guarantee, Guaranteed
Have you been turned down?
Hidden assets
In accordance with laws
Income from home
Increase (sales, traffic)
Increase your revenue
Incredible deal
Info (or information) you requested
Insurance
Internet market
Investment decision
It's effective
Join millions of Americans
Joke of the day
Limited time only
Lower (interest rates, monthly payment)
Lowest price
Marketing solutions
Mass email
Message (contains disclaimer)
Message has reached you in error
Message is being sent in full compliance (or any variation of this)
MLM
Money (back, making)
Month trial offer
More Internet traffic
Mortgage rates
Multi level marketing
Name brand
New customers only
No (catch, cost, credit check, disappointment, experience, fees, gimmick )
No (inventory, investment, middleman, obligation, questions asked, strings)
Not intended
Off shore
Offer expires
Offers (coupon, extra cash)
Once in lifetime
One hundred percent (free, guaranteed)
One time (mailing, message)
Online (marketing, promotion)
Opportunity
Opt in
Order (now, status)
Outstanding values
Pennies a day
Please read
Please respond
Potential earnings
Print out and fax
Prizes
Produced and sent out
Profits
Promise you
Pure profit
Reached you in error
Real thing
Receive this message (or any variation)
Received this email (in error, by mistake, etc.)
Receiving this (special offer, email because, message)
Refinance home
Remove, removed or removal (phrases that contain the word remove: to be removed from our list me, request, you @, from, or any variation)
Requires initial investment
Reserves the right
Respond
Risk free
Round the world
Satisfaction guaranteed
Save ($, big money, up to)
See for yourself
Sent in compliance
Serious (cash, only)
Shopping spree
Sign up free today
Social security number
Special (offer, promotion)
Statement
Strong buy
Subject to credit
Subscribe
Take action now
Talks about hidden charges
Talks about prizes
Tells you it's an ad
Terms and conditions
The best rates
The following form
This message is not spam ( or junk, or any variation of that phrase)
This message is sent in compliance (or any variation)
To be deleted from our database
Unlimited
Unsecured credit/debt
Urgent (Information you requested, Important information regarding)
US dollars
Vacation offers
Visit our website
Wants credit card
We hate spam
We honor all
Weekend getaway
What are you waiting for?
Why pay more?
Will not believe your eyes
Winner
Winning
You have been selected
Your income
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