Blogging 101: How To Generate Interest in Your Blog

By
Mortgage and Lending with SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) NMLS 223495

The baby is not quite four months old.  (A.R. Grandpa Duane, this is India.)  Everything is interesting and new, but nothing holds her attention for very long. 

Nothing until this train.

Our kids came to visit from Denver, and we had spent the better part of a day hiking in the Coronado National Forest. 

India is very portable.  Coming back down to the desert floor in Green Valley, AZ, we stopped at the RR Crossing.

India strained at her car seat restraints to see the train.  Daddy loosened the buckle and lifted her out and up so that she could see better.

The train was nearly a mile long.  India's attention stayed with the train until the last car rumbled into the distance.  That's the kind of attention you and I as bloggers want to inspire in our readers.

To do that consistently in a blog, two things have to happen.

  1. You'll have to look at the world from your intended reader's perspective.  This is not intuitive, but it's also not hard. 

    From our earliest years, we're focused on the world as WE see it.  As business people, we concentrate on OUR business.  Early blogging efforts often try to educate.  It's the wrong approach.  INTEREST your world of readers, and they'll come back. 

    Stories captivate interest, but only if the story touches the reader.  (It's why the Chicken Soup for the Soul series has sold so well.)

  2. You'll have to paint a story in your reader's mind with your words. 

    The palette?  Your blog.

    The paintbrushes?  Your keyboard.

    The paints?  Short sentences and action words.  Action words are verbs.  These are the vivid colors that will capture attention.  Everything else is background. 

Blogging Improvement Action Plan

  • Find 10 bloggers here in the RAIN whose content and presentation makes you want to stay and read.  (Some of the very best writers are here on the Active Rain Real Estate Network.)
  • Subscribe to those bloggers, and go back in their archives. 
  • Spend time READING, and decide what you like about an individual's style.  When you can articulate WHY you like a certain style, you'll begin to use elements of that style.  You'll find your own voice here in the Rain.

I'm Mike in Tucson, your preferred Tucson, Arizona mortgage lender.
Mike Jones (Tucson Mortgage Company, LLC): Loan Officer in Tucson, Pima County, Arizona
Think of me as your local expert.

photo copyright Jenah Johnson, Denver, CO

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Ambassador
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Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy Mike

You do write post's that are very enjoyable to read, and we always get to learn something from them.

Baker Home Inspection and Consulting

Jul 26, 2008 07:19 PM #5
Rainmaker
630,997
Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

Sir,

Thank you for the great advice, now all I have to do is incorporate it it into my blogging!  I only have one problem and that is being able to take photos like you.  HMMMMMMMMMMM, whats a novice blogger to do?

Don R.

Jul 26, 2008 11:51 PM #6
Rainer
130,549
Billnulls Blog Florida Realty Professional
Charles Rutenberg Realty - Clearwater, FL
AHWD

Mike - I love reading your posts!!!! Thanks!

Jul 27, 2008 01:52 PM #7
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Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Barbara Jo,

This is my favorite comment ever!  LOL  Seriously, thanks for the encouragement!  I haven't closed one loan this month.

Mike in Tucson

Jul 27, 2008 04:34 PM #8
Anonymous
Not Yet Licensed

I haven't closed one loan this month.

Never give up.  The month's not over!  :)

Jul 27, 2008 04:38 PM #9
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Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

NYL,

I won't close one in July, but August's pipeline is filling up!  Thanks for showing up and commenting.  When will you be licensed?

Mike in Tucson

Jul 27, 2008 04:41 PM #10
Rainer
2,921
Elizabeth Helton
RE/MAX of Orange Beach - Orange Beach, AL

Mike,

Thanks so much for your thoughts and direction - I will follow your suggestions above in hopes of getting my blog out to the masses, noticed and read! Have a great week!!

All the best,

Elizabeth Helton
RE/MAX of Orange Beach

Jul 27, 2008 05:30 PM #11
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Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Mike...Selecting 10 bloggers is a hard thing to do on the Rain.  There are way more that I enjoy.  However, I'm going to go through those that I subscribe to and see if I can limit it to 10 and go back and read their archives before I discovered them.

Guess I'll be busy for a while.

I have no idea what a lender earns on a loan but I'm sure it hurts to go almost a month without a closed loan. 

I hope you are overwhelmed in August!

Kate

Jul 27, 2008 06:31 PM #12
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Eleanor Thorne
Equity Resources - Cary, NC
Equity Resources 919-649-5058

This is solid information - and I appreciate it!

Jul 28, 2008 01:56 AM #14
Rainer
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Sharon Young
Ivy League Mortgage Philadelphia, Pa - Southampton, PA

Nice Mike! Good info... you followed your own advice. Well done. I like the pic too. The wonder of a child is a beautiful thing.

Jul 28, 2008 02:36 AM #15
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Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Sharon,

Thanks for commenting.  I agree about the wonder of a child, especially when she's my grand daughter!

Eleanor,

Thanks for showing up, and for the great stuff you emailed me on Friday!

Kate,

Thanks for the encouragement!!!

Elizabeth,

Thanks for commenting; I'll see you on your blog.

Mike in Tucson

Jul 28, 2008 06:24 AM #16
Rainer
122,559
Linda Mae Croom
Topock, AZ
(928) 768-3040

Mike, Thanks for the wonderful post. Great advice. Being a newbie I am still trying to find my niche as a writer.

Jul 28, 2008 07:50 AM #17
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Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Linda,

Stick with it.  You'll thrive here in the Rain!

Mike in Tucson

Jul 28, 2008 09:01 AM #18
Rainer
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Mike Miller
EXIT REALTY SERVICES - Moon Township, PA

Mike,  Thanks for the useful information.  I'll try to make good use of it.  Mike in Pittsburgh.

Jul 29, 2008 01:38 AM #19
Rainer
33,814
Susan Lehmkuhl
Buy and Sell Smart Realty, LLC - Phoenix, AZ
Associate Broker

Good information Mike.  It's appreciated.

Susan in Phx

Jul 29, 2008 01:41 AM #20
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Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Susan,

Thanks for commenting.  Much success in the valley!

Mike,

Thanks for stopping by; I appreciate seeing you everywhere today!

Mike in Tucson

Jul 29, 2008 07:57 AM #21
Rainmaker
36,255
Jeffrey deJESUS
Better Homes & Garden - DeJESUS Real Estate Group - Daly City, CA
Realtor

Very interesting Mike. Thanks for the input. Keep it coming.  See you around.

Jul 29, 2008 08:19 AM #22
Rainmaker
288,818
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

I have found my top 10 bloggers and they all bring a different style that I appreciate for different reasons.

Jul 29, 2008 08:20 AM #23
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Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Pippa,

That's great!  Thanks for taking the time to comment here.

Jeffrey,

See you soon on your blog.

Mike in Tucson

Jul 29, 2008 12:37 PM #24
Anonymous
Not Yet Licensed

Thanks for showing up and commenting.  When will you be licensed?

Hi Mike,

At this point, I'm not sure.  After reading good advice here at Active Rain, from Jason Crouch and Jim Crawford, my plans have slowed down.

Jul 31, 2008 07:49 AM #25
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