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Realtor Calls 101, How That Annoying Mortgage Guy May Knock At Your Door.

By
Services for Real Estate Pros with Auto & Home & Life Insurance throughout North Carolina

  First know, I'm that annoying mortgage guy.  Secondly know, that at this point I don't ask for business...I earn it.  Number three you should know, I try to see it from both ends.  Lastly, I'm nobody's lap dog but if you'd like to pet me and throw me a bone, I'll play that game.    I'm not a big fan of it though.

Let me explain.  Today, I went on Realtor Calls for the first time in close to 4 years.  I've done all my business, which happens to be a pretty fair share to this point, without it.  As much as I admire and respect the time honored tradition of asking for business, knocking on doors, creative ways to set yourself apart, for whatever reason...it made me upset in the stomach and grey in the hairs even thinking about it.  Thinking about trying to establish a relationship with a realtor by kissing receptionists, passing out fliers, and making sure I tell them how wonderful I am when I walk in the door and intervene in their day of chasing potential clients by asking them to give me those very clients.  I'm asking for business, asking for that lead, hoping they will help me get my next paycheck.  I don't know....it is still unsettling.

  From the realtor's end, it must be annoying.  I don't care if you are a Lender/Mortgage Company/Whatever sending in a young, brash, relatively intelligent guy or gal or even a seasoned veteran with a reputation to die for...it just seems like it may get annoying watching these individuals walking into your door.  Here I am, give me a pay check...at least that is how it seemed for me.

And from the Mortgage Guy's end...to be escorted so quickly out because they have an "In-house Lender", "Preferred Lender", or are an "One Stop Shop".....Hello Conflict of Interest.  What about your client's best interest?  What about the availability of options?  Who do they think they are?

There must be a better way.  Perhaps I'm looking at all this the wrong way and in a rather negative light.  Or perhaps, just perhaps, a little can be learned from this time honored game of establishing a network of professionals to enhance your business.

My take is this (as the annoying Mortgage Guy):

-You Don't Go In Offering Product (Any Competent Mortgage Entity or Lender has similar if not totally the same in regards to strictly product)....Offer Instead Education and Insight To Help Do Some Legwork In Helping Them Market, Help Them Understand What is Going On In The Market Of Lending, Provide them with leads you source of actively seeking homebuyers, and RETURN EVERY CALL....GOOD/BAD/OR INDIFFERENT.

-Have The Thought In The Front Of Your Mind, Not Only To Get You More Biz...But Make Damn Sure Their W-2's Read Heavier After Meeting You.-

-Share The Bond.  Some Individuals You Will Naturally Be Able To Work With And Get Along With In This Great Big World....Some You Won't.

-Relationship Building....Because You Can Surely Bet That Most Of The Time The Initial 'Leads' You May Get Will Be Ones That Have Already Been Turned Down By A Payday Advance Company.  None the less, you show them that same person 6, 8, 12, 24, months down the road qualifying to buy a home and going back to that very realtor to find it....they just might be impressed.

-Do For Realtors More Than You Do For Yourself.  Do For Their/Your Clients More Than You Do For The Already Mentioned Parties.

-If you are new, let them know you are new.  If you are passionate about life and what you are currently doing...the rest will take care of itself.

As it turns out, this new venture has me thinking.  And of course, in many offices I will become 'That Annoying Mortgage Guy' just because I like to seek new routes of success in whatever endeavor I may come across.   And maybe I'll be 'That Annoying Mortgage Guy' just because I walked in the door.  I would kick me out....at least at first.  If I'm honest with myself and them, some will quite frankly hate me.  But, if I'm honest and true, and play that nasty game of numbers, that other network I haven't delved into may find me finding them.

I hope to gather insight from this forum along the way in this new endeavor.  As far as the upset stomach, puking is a nice work-out for the abs.

 

Ricardo Bueno
Diverse Solutions - Los Angeles, CA

Jason,

 

I enjoyed your post!

It is tough doing the whole office-to-office campaign trying to pick up business from Realtors. Earlier on when I first started in the industry I did my fair share of numbers with this type of networking. It was especially difficult for me because of my youthful exterior. In the end I found that I was more welcome at Open Houses. Maybe it was because they were showing the house and didn't want to be rude but my overall experience was that visiting Open Houses, I was given more of a welcome.

I attended this Open Houses, met a Realtor, chatted a little bit. I think that what really hit home was my two piece vision statement. I left that behind and the rest kind of just took care of itself. Oh, and the important thing was follow up; not begging but following up...there's a difference. 

--

Ricardo Bueno

"Everything you do should contribute to a strategy!" -- RB     www.Wilshire-Financial.com

Mar 20, 2007 03:11 PM
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life
Nice, thanks for the comment Ricardo!  The Open House, I didn't even mention it and haven't done it much:-(  Seems like a fantastic way to just talk....with people.  Love the quote too Ricardo. 
Mar 20, 2007 03:28 PM
Ricardo Bueno
Diverse Solutions - Los Angeles, CA

It is a great way to talk to people. I mean what else are we doing on a Sunday?... if we're not spending it with family that is. 

--

RB

PS. It was a pleasure to meet you Jason! 

Mar 20, 2007 03:34 PM
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Ditto Ricardo.

Mar 20, 2007 03:38 PM
Rob Robinson- Lehigh Valley PA
Bertrum Settlements (Title & Abstract) - Allentown, PA

"And from the Mortgage Guy's end...to be escorted so quickly out because they have an "In-house Lender", "Preferred Lender", or are an "One Stop Shop".....Hello Conflict of Interest.  What about your client's best interest?  What about the availability of options?  Who do they think they are?"

Interesting quote above Jason. You ever meet a Title guy from your neck of the cement? Older dude, could lose a little weight, offers services that are possibly to your clients advantage, funny as all get out (all get out?)...ok, I'd better retract the last one.

I wish you only the best and I can help in any way, please let me know. Did you set up appointments or just walk in the doors?

BTW - congrats on the new offices also. Quite spiffy. (Yes, spiffy).

Mar 21, 2007 01:21 AM
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Rob-  Thank you on the congrats Rob!  Yes, I've ran into that guy....almost knocked me down.  I do desire to have a mutually beneficial relationship and I always try to talk to everybody.  You never know who may become an important part of your personal and/or professional life.  Stay on Geary!

BTW, I just walked in of course.  I was over at the Century 21 in Whitehall, had a long conversation with a realtor over there and I noticed your business cards on the counter.  Just like Johnny Cash, "You've been everywhere man!"

Mar 21, 2007 02:00 AM
Rob Robinson- Lehigh Valley PA
Bertrum Settlements (Title & Abstract) - Allentown, PA

WOOHOO - my cards are still there.

Perhaps a team approach is a possibility.  In other words, if we tag team the same Realtor(s) - we could each give the other person (you and I) a great upside pitch. "By the way, did I hear you met Jason Sardi recently? Awesome loan officer. First Choice does a fantastic job"...

We would of course have to have worked at least one loan together - successfully :^).  Just a thought. I'm always trying to figure out alternative ways to tie in the whole picture (with Bertrum a part if possible).

Mar 21, 2007 02:37 AM
Michael Hutchins - Consumer Advocate, Chicago
Michael Hutchins Ent. - Chicago, IL
Ricardo I echo your comments.  Sometimes the best networking happens when your having a normal conversation about nothing in general with people.  You need to earn people's respect before asking for their business.
Mar 21, 2007 09:17 AM
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life
That is a fact Michael.  Respect is vital.
Apr 07, 2007 04:45 AM