Are You Missing Important Emails From Clients?

Services for Real Estate Pros with Mercari Consulting (formerly Brochures by Design)

I've found that sometimes, after corresponding a few times with a new client, my emails erroneously end up in their  Spam folder. Often they don't even know I've responded to their emails unless I can reach them some other way.  How many important emails are you missing?

If you're having this problem too, I may have a solution for you. I did some research for a client that was not getting my emails and found this information.

If you're using Microsoft Outlook 2003 here are the instructions for adding someone to your "safe" or "white list". If you're using a different version of Outlook or another contact management program, you'll have to do some research to find out how to white list someone.

I used my company, Brochures By Design, as the example.

If you're using Outlook 2003 for your e-mail, you can make sure all Brochures By Design mail is delivered to your Inbox by letting Outlook know you consider it safe. There are a few ways you can do this:

  1. Open any Brochures By Design  e-mail, then add the sender or the sender's domain to your Safe List.
  2. Find the address in the "From" line of your most recent Brochures By Design  e-mail and add it to Personal Contacts in your Outlook Address Book.
  3. Open any Brochures By Design  e-mail, then select Mark as Not Junk.

Keep in mind that these are three different ways to "white list" someone. You don't have to do each one. Just pick the one that is most convienent for you.

Hopefully this will work well but Microsoft and Outlook are known for having "fixes" that don't work. Good luck! 

Comments (6)

Laura Monroe
Inman News - San Francisco, CA
Dir. of Industry Engagement & Social Media
Thanks, Evy! Just today that happened with a clients email, who is on my contact list...right in the junk mail:( Now you know why I'm obsessive about checking my email:)
Mar 21, 2007 08:22 AM
Todd Clark
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

I actually mail these instuctions to clients that I have talked to on the phone and they have giving me their e-mail address. I also send it in e-mails where they have e-mail me and I am responding to them. I have noticed if it is RE: something they sent it gets trough the first time.


Mar 21, 2007 11:41 AM
Beth Larsen
RE/MAX Sedona - Sedona, AZ
Sedona Arizona
What a great idea! I have bookmarked this, will add it to my routine ASAP!
Mar 21, 2007 04:38 PM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

Great Post. I will keep this in mind.

Apr 15, 2007 03:24 AM
David A. Podgursky PA
THE PODGURSKY GROUP @ Re/Max Direct - Boynton Beach, FL
THE PODGURSKY GROUP - Make the Right Move!

I get this problem now and then mainly because my email addresses have LOAN and MORTGAGE in them

remember in your subject not to put anything real estate related in it so THAT doesn't kick off the spam controls

 Great hair - I used to be red - my son is a redhead now!  check my Meme for a pic!

Apr 15, 2007 06:17 AM
Noman Syed
Freelance Programmer - Detroit, MI

HI All,

           I always recommend my customers for "Google email service for Businesses" as they have the exceptional SPAM Gaurd and other Security features which very few service providers OFFER. Of Coarse, It costs $50/year/user but it worth.


Noman Syed

Mar 25, 2009 09:11 AM