Localism VS ActiveRain...And the Winner is?

Real Estate Broker/Owner with LKN Realty, LLC 242267

Tug of War


I had some time this morning to actually look at the back-end data on my own blog and was totally surprised at the trends I found regarding Referred Browser Hits.


For comparison,  Here is what I found:


  • Since I created my own blog over a year ago, ActiveRain  has represented 74.1% of my referers
  • During this same period, Localism was only 9.2%

Last Three Pages of my results:

July 10 - 12

  • Active Rain = 65%
  • Localism = 5%

July 13 - 15

  • ActiveRain  = 70%
  • Localism = 15%

July 16 - 27

  • ActiveRain = 35%
  • Localism = 50%

I would say this is pretty substantial evidence that Localism is already making a significant impact on my blog traffic since it went "live".  I, for one, am now a believer.  Now matter what anyone on AR writes...numbers like these don't lie/embellish/rant or even distort.  This is the best evidence I could have to inspire me to be there on Thursday at noon.

*Please note:  NO ONE from AR asked or even knew about this post...I'm just sharing the facts!

9/21/08 Update:  I have gotten several requests for an update on my statistics.  The most recents state:

AR:  33 hits, Localism 21 hits (This is the past week or so) 

It is worth noting that the AR hits appear in blocks and many times it looks like one person has gone back and forth from AR to my blog 3-5 times.  Taking that into consideration I think they are about 50-50.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Active Rain Newbies
The Art Of Marketing You
Localism Brainstorming

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Gina McKinley
RE/MAX Masters - Chandler, AZ
ABR, CIAS, CDPE, CRS, SFR - Chandler, Gilbert, Mes

Thanks so much for a non-biased report over the "tug of war" - live your graphic, too.  Localism.com is geared to the public, while we can learn form each other, we realtors are in this business because we love it and love meeeting poeple and what a great way for the comsumers to get to know us through our posts on localism.

Jul 29, 2008 10:05 AM #90
Kimberly Grant
Exit Leon Crawford Realty - Huntsville, AL
Real Estate Agent - Huntsville Alabama

That is a big difference in a short amount of time.  I have always had more traffic and referrals from Active Rain.  I'm eagar to see how this all plays out.

Jul 29, 2008 12:04 PM #91
James Wong Vancouver Richmond
Vancouver, BC
Chinese Realtor, Vancouver > Richmond

WOW! This is powerful. Thanks for sharing your stats. Localism is building up more traction and I am waiting for the July 31 opening to sponsor my community.

Jul 29, 2008 12:47 PM #92
Jeff Thornton
Jeff Thornton ABR CRB CRS CSP e-Pro GRI - Lansing, MI

Thanks Diane I'll have to talk to my designer to see what he can do.  I am interested in seeing where they are coming from

Jul 29, 2008 02:08 PM #93
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Diane:  WOW!  Those are some pretty significant results, huh?!  Congratulations on that little gold star and your success on AR and now Localism! 

Debe in Charlotte

Jul 29, 2008 02:50 PM #94

Powerful stats. They motivate me to get past the larning curve and master Localism!

Jul 29, 2008 11:17 PM #95
Debra Kukulski, Broker Associate
RE/MAX Unlimited Northwest - Cary, IL
SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

Great information, Diane and SO interesting,thanks!

Jul 30, 2008 03:45 AM #96
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Spokane Washington Real Estate Expert As with any tool Ithink that Localism will get more hits the new way, but that doesn't change some very bad downsides. Like the people who had top spots in the old localism now will not be the top agent but the purchased expertcan be higher on the page. Also it takes away from the concept of the points system rewarding the people doing the most contributing.

Fact is it turns the points into nothing more than a trophy among other Realtors when the real benefit would be as localism got bigger your top spot to the public would be a big reward. Now it doesn't matter. This new localism system is undermining one of the key successes of AR.

Jul 30, 2008 06:25 AM #97
Chris and Maria Jeantet
Coldwell Banker C&C Properties - Redding, CA
Redding CA Real Estate Couple

Wow...amazing numbers. Can't wait for what the future holds as we move forward with Localism.

Jul 30, 2008 08:53 AM #98
Katrina Madewell
Charles Rutenberg Rlty- More than 5,000 agents(813) 777-1196 - Tampa, FL
Tampa FL Homes for sale | Tampa Bay - (813) 777-1196

Thanks for sharing your results!  I can't wait to check out my own stats now!

Katrina in Tampa

Jul 30, 2008 08:03 PM #99
Garren Grup
John R. Wood REALTORS - Naples, FL
REALTOR, ABR, CNE,CDPE, GRI, Naples & Bonita Springs, FL

Well that just tells me one thing... ActiveRain is well Active!

Aug 01, 2008 04:00 PM #100
Home Inspection Specialist - Los Angeles, CA

Very good info. to know.. thanks... you seem like an "organized: person.. A-type personality for sure.. good luck..

Aug 01, 2008 08:43 PM #101
Billie Chubb
Chubb Realty Group - Wilmington, DE

What are you guys doing on Localism.com that you are receiving all of these leads? I am new to this and would appreciate the advice in maximising the system.

Thanks in advance.

Aug 04, 2008 03:54 AM #102
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

Thanks so much for all of the additional comments...we are now in the thick of things...I buy today!

Aug 06, 2008 01:59 AM #103
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL


I'm still chuckling at your disclosure at the very end. That cracked me up :)

Gotta go...Time to get loco :)


Aug 06, 2008 06:18 AM #104
Everard Korthals
---Preferred Lifestyle Advisors--- - Lancaster, PA
Mountain Realty

Sounds like a testimonial and a worthy post to put into our Localism Compendium

Aug 31, 2008 05:21 PM #105
Not Yet Licensed

Hi Diane,

Quick question.  Is Localism staying strong for you?



Sep 01, 2008 03:59 AM #106
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge

Interesting. I've found AR has always been in the lead. I hope the new Localism makes a difference for us all, especially since I have invested in the future.

Sep 05, 2008 11:35 AM #107
Everard Korthals
---Preferred Lifestyle Advisors--- - Lancaster, PA
Mountain Realty

What's the current prognosis?

Sep 20, 2008 01:12 AM #108
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

Castellum Realty:  I just wrote a brief update above.  ActiveRain is sending me more hits than Localism but if you account for them sometimes being the same reader I would say in the past week they were about 50/50

Sep 21, 2008 12:00 AM #109
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Diane Aurit

Lake Norman Real Estate
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