Lead Sharing ( Why have we all shared yet never received a dime?)

Services for Real Estate Pros with Will2Design LLC and Masterdigm CRM

Lead Sharing, in my opinion, is what B2B social networking should be all about. Now, there are so many social networks such as:

  1. Twitter
  2. LinkedIn
  3. Facebook
  4. MySpace

to name just a few.  The question is.. why use them if you can't share a lead that can be tracked throughout the lead life.  Now, I do understand that building a community around you is very important. I understand that, but as I continue to build traffic to my sites, I want to share my leads with people who I know will work them.

Masterdigm CRM has the capbility to offer Brokers across the US to share leads while monitoring the actual conversation log given the another broker across the state for example.  I built this because of my struggle to follow up.

As a broker, I've noticed that I had shared many leads throughout the last few years but I didn't have the wherewithall to follow up properly.

Now, I am a proponent of these other social networks, but I also want to get paid my split if I share a lead as well.

Anyway, does anyone else know of a lead sharing system where you can see the lead in some elses customer relationship management software?

I would be interested in hearing what others would like to see. So.. have you shared a lead but lost touch of that other agent or broker?  If you did, this system can help.

With that said, I am working as a Broker and building an application that may help myself and others build their lead sharing network.

Comments (8)

Evelyn Panning
Property Connections Realty Inc. - Alturas, CA

I am still relatively new to the real estate world -- but I've noticed that practices in this world are very different from those that I learned in my previous career (high tech sales.) 

I've always shared the progress of a "lead" as a professional courtesy to the person providing the lead.  Of course, in the high tech world, we didn't get involved in referral fees as we do as real estate professionals.

I find that when I try to use the same discipline that I did in high tech, I'm met by a very strange response in the real estate community.  It's almost like a "why are you bothering me with this information?" response.  This is so strange to me -- If I provide a referral to someone, I'd like to know how it worked out -- not just because a referral fee commission may be due on a successful sale, but on a professional level.  What worked, what didn't and how can I make sure that I'm providing a high quality lead so that I'm not wasting the other person's time. 

Well, I'm still scratching my head on this -- so I really can't offer any more than my experience to date.

Jul 27, 2008 06:02 AM
Nyles Courchesne
Peskin, Courchesne and Allen, P.C. - Springfield, MA
Massachusetts Real Estate Attorney

I have a question for you. . .What are some good referral sites that will actually send leads for a percentage?

Jul 27, 2008 06:13 AM
Frank Orlando

William, we only share our leads with other brokers. Typically we forward leads until we see a good followup by the other broker. If it works out, we sign an agreement with them and it contains a large confidentiality clause. Once this is done, we both receive the leads automatically. BTW if they ask a lot of questions about how your system works, dump them and find someome else lol...

Jul 27, 2008 06:18 AM
Frank & Jodi Orlando
Frank & Jodi Orlando Get Us A Home Realty Atlanta Homes Sale - Cumming, GA

Sorry, I was not logged in....

Jul 27, 2008 06:22 AM
William Jimenez
Will2Design LLC and Masterdigm CRM - Mission Viejo, CA
Real Estate CRM Software: Free Single Property Sites

Hello.. thanks for your insights.. I believe that "sharing" leads will be a huge factor in our future.  Why do I say that?  Because if you do your due dilegence in maintaining your client base (after the close), and they end up moving to another city, state, one day, they'll be more apt to go with your recommendation on choosing another agent. 

Now, lead sharing, in my prediction with be a "core" product in the social networking arena.  You see, I'll join a social network if someone gives me a lead.  And, I would be more than happy for them to see the updates of the lead in my real estate CRM.

Regarding referal sites that send leads for a percentage.. ( don't know of any).. at least at this time.  Is this an attractive solution?  To work leads for a percentage but not have to pay for it until it closes?


Regarding broker to broker lead sharing... I think our industry is way over due for this.  But what again is way over due is the "method" in which the lead is followed up on.

Jul 27, 2008 09:22 AM
Evelyn Panning
Property Connections Realty Inc. - Alturas, CA

Hello William,

I agree that the real estate industry isn't up to snuff with others when it comes to follow up and such. But that just means we can be on the cutting (or bleeding) edge of change. ~Evelyn

Jul 27, 2008 11:56 AM
Dale Terry
Yadkinville, NC

I think it is impossible to have a high quality lead sharing program in this industry. The reason I believe this is not because we don't have the capacity, but because everyone that works in this industry is a sub contractor.  If it was two businesses and the lead was worked by two employees, it would be totally different and the company would make sure that the lead was followed up properly or the employee could possibly be fired.  Since we all get to make our own rules, no rules apply.

Aug 11, 2008 10:55 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Lead generation is the fuel for the engine and Lead Followup is a key ingredient in the fuel.

Dec 02, 2010 11:52 PM