The July 27th Washington Post had an article in the Business section regarding the practice of "Decorating for Dollars" and how it applies to home staging and selling a home. http://www.washingtonpost.com/wp-dyn/content/article/2008/07/26/AR2008072600013.html.
The essence of the article was:
"Even though it's yet another person making a living off your home sale, a consultation with a stager won't break the bank. Most I spoke with said their fees for a consultation range from $250 to $600, depending in part on the size of your home. For that they will give you a plan for making the house fresh and appealing to buyers. They will rent accessories, such as small tables, lamps, pillows, mirrors and art, for about $150 to $400 per month. Furniture rental, if necessary, can run another few hundred dollars a month. You could pay them to stage everything down to the garage and linen closet, or save money by having them focus on one or two troublesome spots.
I'm still not convinced most buyers need to spend their money on a stager's advice. Cash is short, and it could be better spent on the tasks all sellers need to tackle, such as removing or replacing old carpet; repainting in fresh, neutral colors; cleaning and repairing windows; and prettying up the yard.
You can find many of the principles of staging, and tips for low-cost shortcuts, outlined in "Home Staging for Dummies," which you can pick up for $19.99 or less."
I found this article offensive and am wondering how many stagers she actually spoke with while compiling her research. Convincing sellers to part with money to stage in this area is an uphill battle. This article won't help.
I'm sure the book has some excellent ideas but how many homeowner's actually have the skill to put everything into practice? Any comments?