Get Photos Into The MLS Simultaneously With Listing Information

Services for Real Estate Pros with Zillow

At the Inman real estate conference last week, and in the Inman newsletter yesterdaty, there was a lot of talk on the importance of good photography and having lots of photos on each of your listings.  My reaction to all this talk is- duh. 

I would hope by now every good real estate agent knows that you need to have good photography. (For those that don't know this, watch for your pictures on one of my favorite real estate blogs, Bad MLS Photo of the Day, a hilarous blog) Most real estate websites report a linear relationship between the amount of traffic a listing recieves with the amount of pictures a listing has online.

However, I would like to add that it is important that the photos are attached to the listing the day that the listing enters the MLS.  I know there are situations where you get the listing and immediately enter information into the MLS, even though you might not get the photos done for a few days for various reasons. 

Why this is bad- There are many people who have alerts set up to ping them when something new comes on the market that matches their search criteria.  When a new listing gets entered into the system, the consumer gets emailed, they go check the home out, only to find it has no pictures and they are immediately not interested.  The consumer has better things to do than to remember to go back and check each day to see if new photos have been added. 

Obviously photos are important.  But it is also very important that the new listing launches into the marketplace 100% ready to go, including showcasing all photos, so that the home is reaching its full potential when the most people are seeing it, the day is goes live. 


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Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

We bought all our own equipment and we give clients our word we will have photos up within 15 minutes of listing!

Jul 29, 2008 07:12 AM #1
Lynn Afton
Greenridge Realty Oakmont - Big Rapids, MI
REALTOR® Near Big Rapids, MI, Mecosta County

And if you have to post a bad weather photo - go back & get a good one on a nice sunny day, at the time of day it will look best.  Good points!

Jul 29, 2008 07:17 AM #2
Stephen D White, E-Pro, ABR Cape Cod Real Estate
SDW Realty of Cape Cod - Falmouth, MA

Sara obvioulsy like you say bad photos dont help and may hinder buyers even looking at a property. Agents taking a little more time to better their photos will better their goal of selling their sellers listing. The day of launching your marketing efforts is crucial as well so that the property is fully absorbed by agents as possibles for their current clients and not tossed into the round file like tons of other listings!

I just saw a couple of properties still in our MLS with SNOW in their pictures?!

Jul 29, 2008 07:23 AM #3
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Sara - You bring up a great point.  We do not upload the listing until we have the photos completed and all listing data and photos go online at the exact same time so that the listings are not e-mailed to the buying public without photos.  By doing this all at once we have been able to improve our success rate.

Jul 29, 2008 07:26 AM #4
Rod Rich
Atlanta Communities Real Estate - Atlanta, GA
Atlanta- Associate Broker

Shiiiiish don't tell the other agents.

Jul 29, 2008 07:29 AM #5
Aaron Fox
Century 21 Looking Glass - Grand Ledge, MI

Well Said, Love the website Bad MLS Photo of the Day    I have been laughing for 10 min.

Jul 29, 2008 07:35 AM #6
John Walters
Frank Rubi Real Estate - Slidell, LA
Licensed in Louisiana

I take my own pictures and put them in as soon as the MLS info is in.  I have seen listings listed for a month without a picture.

Jul 29, 2008 09:28 AM #7
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

I love Athol's bad mls photos and do the same thing here on AR but not daily.  Did you see Kevin Boer's video -- covers bad photos among other things (there's a link on my blog if you didn't)??   Jay Thompson nominated him for President of NAR!

Jul 29, 2008 09:01 PM #8
Greg Fox
Realty World Wichita - Wichita, KS
Techy Broker in Wichita Kansas

Good and bad I think.  Take at least some prelim photos, but a fully staged shoot can take some time, esp for Virtual Tours.

Jul 29, 2008 11:29 PM #9
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Susie- OMG, hilarous!  Here is the link to the video Susie mentions, if anyone wants to see it!


Jul 30, 2008 12:39 AM #10
Dana Couch-Davis
Kendall Haney Realty Group - Memphis, TN

I think pictures are very important to getting a listing sold.  And the pics have to really show the house.  Many clients look at th epics to make their decision.

Jul 30, 2008 12:46 AM #11
Jeff Thornton
Jeff Thornton ABR CRB CRS CSP e-Pro GRI - Lansing, MI

Sara this is good advice but I struggle accomplishing.  I have a photographer shoot the pictures and a video and he is not always able to go immediately.  In fact sometimes the seller hold us hastage for a week

Jul 30, 2008 02:13 AM #12
Bill Fletcher
Web Handyman - Dana Point, CA

There may be a middle ground between hiring a pro (the best choice unless it slows the momentum to much) and flying with crummy photos.  There are services in my area that will professionally process the photos that Realtors take themselves.  Having a professional quickly optimize the photos you have taken may be worth a try before you sit and wait a week for a recalcitrant seller or a booked up pro.



Jul 30, 2008 08:29 AM #13
Judy Greenberg
Coldwell Banker Long Grove - Buffalo Grove, IL
Coldwell Banker - Buffalo Grove - Long Grove Homes

I agree.... Sometimes if the professional photographer cannot get it done, I do the best I can, especially the front, and the kitchen.  No pictures means you are hiding something.

Jul 31, 2008 10:44 PM #14
David W. Bolick
Network Real Estate, Inc. - Little Rock, AR

You're absolutly correct!  Pictures are a MUST at the point of entering the listing.  I take my pictures at the point of the listing signing and upload and size all my pictures prior to entering the MLS...then I'm already ready to go

Aug 01, 2008 12:52 AM #15
Mary Strang
Viroqua, WI

Boy do I ever agree with you, my pet peeve is looking at the daily hot sheet and it is always the same agents in my area that post new listings and hold back the photos. A trip to their website and there they are.

Aug 01, 2008 01:09 AM #16
Carol Knott
RE/MAX The Woodlands & Spring - The Woodlands, TX

I can't stand seeing a photo with the family pet curled up in the picture. One of the worst photos recently in our MLS was a man and his child playing in their pool!

Aug 24, 2008 03:42 PM #17
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

You are so right!!  Our office adds just the info and then the photos later. So the new listing appears with no photo. By the time a photo is added it's no longer new and other agents don't pay as much attention. So now I let them add the listing info and then jump in and add all the photos myself!

Oct 17, 2008 02:50 AM #18
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