Way back when, I used to be the test guinea pig in my office. I would try everything that was new, looked cool or was just offered for sale with a good pitch! I bought every speaker's tapes and marketing/sales systems. (I'm sure many of you can relate) Most of that stuff sat on the shelf or in a drawer.
Many years later, I discovered coaching (at a Howard Brinton Star Power Convention). It made perfect sense to me. Hire someone to pull it all together. Someone to give you direction. Kind of like having a little "angel" to sit on your shoulder and whisper in your ear, "do this, don't do that".
The benefits have been awesome. Aside from the obvious (a 500 percent growth in production), my coach has helped me with hiring. He's never been wrong. When he's advised me not to hire a particular buyer's agent and I hire them anyway, it turns into several months of misery before I let the buyer agent go! When I wanted to do live chat on my web site, I was told that most of my coaches clients drop it after 4 months. I had to try it for myself. I loved it but it didn't bring me any business, took up almost as much time as blogging, and I got rid of it after only 3 months!
After 4 years of having a coach, I've learned to listen and follow sound advice. Most successful people (look to other professions) have a coach or mentor guiding them to success. People have been there before us. There's really no need to re-create the wheel, just do what other successful people are doing!