Repost: I finally got to meet Missy Caulk at INMAN connect and she was telling me about her favorite
post of mine. Somehow it got lost by ActiveRain, but I was able to resurrect it! Here it goes...
(feel free to REBLOG this one, this is really something that should be spread around)
Only 5% of Realtors have their Headers in the correct format. Are you part of the 5% or the 95%?
Don't think your email headers matter?
How about when a customer can't tell if you are a President of company or customer support for a trash company!!
Look at my actual inbox:
Why are good headers so important?
With 100-200 emails per day, and many of those being spam with fake names, it is very difficult to memorize who works for what company.And if you want your email to be read first, then make it easier to speed read in a flash.
Which is easier?:
Smith, John (worst)
John Smith (bad)
John Smith XYZ Corp (better)
John Smith- XYZ Corp - 703.555.1212 (best)
Here are the "from" headers for Frank, David and Eric and 2 spammers:
Inbox:
- Frank Borges LL0SA FranklyRealty.com 703-827-4OO6
- David Johnson [1.877.555.1212 - XYZ Realty]
- Eric Owen [703.555-1212 - HomeFirst Mortgage]
- Eric, Johnson (spam for free music)
- Peter Patterson (spam for something else)
Much easier to read and process than:
- LL0SA, Frank (real)
- Johnson, David (real)
- Eric Owen (real)
- Eric, Johnson (spam for free music)
- Peter Patterson (spam for something else)
Only until you open Eric and Peter's email will you know it is spam.
By NOT looking like spam or a high school friend, it makes your company look more professional and your
emails don't get lost in your client's (and fellow Realtor) flooded inbox.
Using OUTLOOK, this is where you change your headers.
Here is another example of my inbox:
Cheers to pretty email headers!
Written by Frank Borges LL0SA- Broker FranklyRealty.com
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