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What does my tagline mean?

By
Education & Training with Ask For Staging, LLC 2613

Taglines are very important. A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product, or to reinforce the audience's memory of a product. The tagline for Accent Home Staging is:

Don't Sell the Competition...BE the Competition.  

Recently, I was quizzed on what that actually means. So, here is my answer.  

What is the competition? The competition is every home out there in the same price point of your listing, be it new or resell. It could be the 5 other homes in the same subdivsion or the 35 homes in a 5 miles radius. All of which are equally matched. For a builder, it is all the new homes in surrounding subdivisions. 

What is "Don't Sell the Competition"? When a listing is not at its best, not "Market Ready", it allows other homes in the area to sell. It is basically helping the homes around it sell easier because of its condition.   I was working with a Realtor on a listing, the Seller was not 100% convinced on staging. The Realtor then showed her a home for sell in her subdivison that was "Market Ready". She quickly realized that if she did not address the areas Accent Home Staging recommended, then that home was going to sell faster and for more money.

What is "BE the Competition"? When your listing has been "Certified Market Ready" by Accent Home Staging it is the competition. There will be very few homes that will match the quality of a well staged home.   Recently, Accent Home Staging staged a home in a subdivision that had several other homes for sale. It took about 8 hours to get the home "Certified Market Ready". The home had 4 offers in less than 30 days. It was the competition!  

Accent Home Staging will help you sell your listings, vacant or occupied. We are equally qualified in Model Home staging as well. Please call Accent Home Staging so we can help your listings...  

BE the Competition.

(c) 2008 Accent Home Staging. 
Located in Woodstock, GA. Serving Metro Atlanta
.

Bobby Stevens
Windermere Real Estate/Lane County - Eugene, OR
Realtor, Eugene, Oregon

Amy, that is an awesome elevator pitch! Thanks for summing it up so well and helping me sell my clients on the benefits of staging.

Jul 28, 2008 06:15 PM
Steven L. Smith
King of the House Home Inspection, Inc. - Bellingham, WA
Bellingham WA Home Inspector

Interesting comments. Lots of things to think about there. Thanks. I am always trying to improve my exposure.

Jul 28, 2008 06:37 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Thank you for the tagline explanation. What do you do to get your tag line to grow? 

Jul 28, 2008 06:38 PM
Amy Powers
Ask For Staging, LLC - Atlanta, GA
Short-Term and Mid-Term Design

Bobby,

You are welcome.  When I do presentations for REALTORS, I share a list of ideas on how to sell staging to their clients.  This is one of the ideas I share.  It really helps  REALTORS when they can confidently share additional services to help sell their home.

I am so glad you liked my pitch.  It's part of my 60 second spiel when approaching someone.

Have a great week.

Amy Powers

Jul 28, 2008 06:41 PM
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

Amy I love your formula for beating the competition! 

Jul 28, 2008 06:48 PM