The Seller Buy Down
You are a Realtor or Home Seller.
You've priced your home to sell, which is to say, it's not overpriced and the appraisal would come in at the asking price.
BUT it's not selling and you're considering a price reduction.
Don't reduce the price until you see the The Seller Buy Down strategy.
It costs less than a 5% price reduction and will attract more buyers.
Buyers get a below market interest rate with a lower payment, and more buyers will qualify for a loan.
It's a win-win for all concerned.
See this short video explanation of the Seller Buy Down strategy and get that property sold!