The Seller Buy Down Strategy

By
Mortgage and Lending with Stearns NMLS #232164 CA BRE #01380812 BRE 01380812 NMLS 232164

The Seller Buy Down

You are a Realtor or Home Seller.

You've priced your home to sell, which is to say, it's not overpriced and the appraisal would come in at the asking price.

BUT it's not selling and you're considering a price reduction.

Don't reduce the price until you see the The Seller Buy Down strategy.

It costs less than a 5% price reduction and will attract more buyers.

Buyers get a below market interest rate with a lower payment, and more buyers will qualify for a loan.

It's a win-win for all concerned.

See this short video explanation of the Seller Buy Down strategy and get that property sold!

Posted by

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
Location:
California
Groups:
Dedicated Bloggers
Tags:
seller buydown price reduction how much to reduce san francisco real estate seller strategies

Spam prevention
Show All Comments
Ambassador
590,666
Konnie Mac McCarthy
MacNificent Properties, LLC - Cobb Island, MD
Broker/Owner - VA & MD "Time To Get A Move On!"

It is a great concept..but if a home is priced higher than the competition, will people even go that far to look at the listing to understand the buy down program....

Jul 29, 2008 12:46 PM #2
Rainer
31,494
Carlos DeJesus
Exit Elite Realty Group - Ironbound, NJ

Good information. Good post.

Jul 29, 2008 12:50 PM #3
Rainmaker
145,306
TheMillsTeam YourSebringRealtors
Advantage Realty #1 - Sebring, FL
863-212-5441

I like the concept but I agree with Konnie; are buyers even going to notice?

Jul 29, 2008 12:57 PM #4
Rainmaker
346,473
Dawn Maloney
RE/MAX Trinity Northeast Ohio Real Estate Specialist - Hudson, OH
330-990-4236 Hudson & Northeastern Ohio

Great concept Mary Anne - I will definitely look into this.

I also want to know how you record your voice and the mouseover moves in this demonstration. Thanks!

Jul 29, 2008 01:02 PM #5
Rainmaker
53,782
Mary Anne S. Daly
Stearns NMLS #232164 CA BRE #01380812 - Mill Valley, CA
Queen of the Loan & Radio Broadcaster

Konnie:  It's important that the home is priced right and is not selling for some other reason.

Andrea: You must draw agents attention to the buydown in the MLS and buyers with your advertising.

Dawn: I used Jing.

Jul 29, 2008 01:05 PM #6
Rainer
26,172
Joshua & Kathy Schmidt
ERA Henley Real Estate - Cabot, AR

Mary,

     Thanks for the info.  Sounds as if there will be a new trend in RE soon.  I have always liked the buy down option and wondered why more people didn't go this route.

Jul 29, 2008 01:10 PM #7
Rainer
274,613
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

MARY ANNE - I've used the buydown program, and it is an excellent tool.  However, it is most effective once someone has made an offer on a home.  This is how to create a "win-win" situation for both parties.  The problem with using this technique instead of a price reduction is that the buyers are searching by price, not by terms.

Jul 29, 2008 11:03 PM #8
Rainer
173,075
Fred Chamberlin
Guild Mortgage Co - Oak Harbor WA - Oak Harbor, WA
Oak Harbor/Whidbeynulls, #1 Experienced FHA Mortgage Consultant

Well done presentation. I have been promoting the same thing for a long time. Great minds I guess.

Aug 25, 2008 04:53 PM #9
Rainer
148,418
Harry Logan
RE/MAX executives realty - Winnipeg, MB
Your Satisfaction is Guaranteed!

Great Presentation Mary Anne!

I am a little unclear on the concept. Does the rate buy down go for the life of the loan or is it just for the first 1 to 3 years?

Nov 06, 2010 11:19 AM #10
Rainmaker
53,782
Mary Anne S. Daly
Stearns NMLS #232164 CA BRE #01380812 - Mill Valley, CA
Queen of the Loan & Radio Broadcaster

Hi Harry,

Thanks for the feedback and YES the buydown is for the life of the loan.  You've probably heard of the other buydown, which only last for a few years, another reason that the seller buydown is such a great "financing stimulus package" for a property.

Nov 06, 2010 11:28 AM #11
Ambassador
809,729
ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779
REAL ESTATE REFERRAL NETWORK - Asheville, NC
CONTACT janeAnne365@gmail.com

Thanks for this information, Mary Anne. Clearly presented and so easy to understand.

Nov 08, 2010 02:05 AM #12
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
53,782

Mary Anne S. Daly

Queen of the Loan & Radio Broadcaster
Ask me a question
*
*
*
*

Additional Information