[Photo from HGTV's website]
Another great episode of The Stagers last night. The project this time was a 1,600 square foot cluttered, outdated home listed at $1,498,000. Dekora's team had 4 days to get the job done. This was an owner-occupied property that required working with the client's existing furniture and accessories (or so it started out). I was really pumped up to see how the transformation would turn out since some of the more challenging staging jobs involve working with only the owner's furniture and decor items.
I wasn't sure which Stager would be featured in this episode. I was pleasantly surprised to see Matthew Finlason on the screen again. I don't know what order the episodes were filmed in, but Matthew is really coming into his own. The camera loves his frenzied antics. Add to that his sense of humour and design talent and you've got the makings for an entertaining show. The comments that he comes off with definitely put a smile on your face. Whether it's his own material, or it's written for him I don't know, but it just makes you like him all the more.
This episode had an educational side to it as well. It was good to see some selling tips thrown out there. For example, homeowners learned about simple updates to a kitchen such as changing the cupboard door handles. As Matthew pointed out, if a potential buyer walks in and has a sense that the kitchen needs updating, there goes $20,000 off your price. Another great tip that was shared was that if you are selling a 2 bedroom, make sure that both rooms are set up as bedrooms. You're not selling a 1 bedroom + den.
The paint colour throughout this property would not have appealed to a broad range of buyers. Fortunately, the home owner was open to repainting. That in itself, can make a huge difference to a property when you are trying to sell. The resulting neutral colour opened up the space and gave it a clean, fresh look. As with other episodes, the team had their challenges to work through - one of which was that the homeowners were around for some of the staging process asking questions and making suggestions. That can be difficult when you are tight on time and you have to keep stopping to explain the reasons for what you are doing.
Matthew worked his charm and managed to talk the homeowners into removing their furniture so that the team could bring in whatever they wanted from the warehouse. This gave them a blank canvas to work with. That's the best scenario for a stager in order to get that polished, designer look for a property. However, in reality, many homeowners aren't willing to do that. I would have liked to see the team work with what they had. I hope at some point during the season, they will come across such a project - now that's a challenge!
End Results: Listing Price: $1,498,000 / Staging Cost: $5,355. At the time of final production of the episode, this property had not sold. Matthew's comment was "Some take longer to find their buyer - that's just the way it is." Way to go The Stagers! Thanks for keeping it real and not fluffing over the detail that it hasn't sold yet. Let's face it, homes are sitting on the market a little longer now than they were before. Mind you, without staging, they'll just sit that much longer.
Another very enjoyable 30 minutes of T.V.!
Dezigner Digz is a home staging and interior decorating company located in Burlington, Ontario and servicing Ancaster, Hamilton, Burlington, Waterdown, Stoney Creek, Bronte, Oakville, Milton and surrounding areas. The owner, Charlene Storozuk, is a member of the Real Estate Staging Association and is the founder and current President of the Halton & Hamilton-Wentworth Real Estate Staging Association. For more information on us, visit our website at www.dezignerdigz.com