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To Get a Designation or Not Get a Designation, that is the question!

Services for Real Estate Pros with Your Biz Tank, LLC

For those of you who are considering a Designation and aren't sure if it's worth your money.... Stay Tuned to this blog.

I'm in Chicago this week to attend a REBAC training at the NAR. This training is called Summer Sophmore Camp. The attendees were Real Estate schools, Associations and Boards across the country. These are wonderful people who care about the education they provide their agents. The class discussed marketing strategies and benefits for the courses they offer. ABR, CIPS, ALC, etc. Below is one of the facts the NAR shared with us regarding those who earn a designation.

NAR FACT: Agents who have a designation make TWICE the amount of those without a designation.

So... Get a Designation or Not Get a Designation? You Decide!

Caroline Shroyer, ABR : )


Comments (18)

Dr. Stacey-Ann Baugh
Century 21 New Millennium - Upper Marlboro, MD
A doctor who makes house calls.

I guess the next question is which designation to go after first?

Jul 29, 2008 03:17 PM
Caroline Shroyer
Your Biz Tank, LLC - Columbus, OH
Caroline Cassady Shroyer

Great question Stacey! I think it's an individual choice. ABR (Accredited Buyers Representative), RLI (Realtors Land Insitute), SRES (Working with the Senior market), CIPS (Certifiied International Property Specialist), RSPS (Resort and Second-home Property Specialist). And the list goes on.....

Jul 29, 2008 03:26 PM
Jim Hirschhorn
Real Living Real Estate Solutions - Orlando, FL
GRI, Real Living - Orlando

I was going to get SRES but forgot where it was located...(Ok, a bad Alzheimers Joke). I got my GRI last year and since then have seen no increase in my pay! ha ha. I think a key element is that the designation has an active referral network. The general public has no idea what these initials mean...just that they are continued on the back of our cards! The better question would be for the perpetual students, how many designations is too many to list on your cards and mailings?

Jul 30, 2008 05:52 AM
Caroline Shroyer
Your Biz Tank, LLC - Columbus, OH
Caroline Cassady Shroyer

Thanks for your comments Jim! The advertising of the designation to the consumer is a different subject. Chris Svec blogged about that yesterday. The increase in business should come from the active referral network you mentioned but also from the increase in knowledge you gain from the classes. The knowledge alone will not help you increase your business, it's what you do with that knowledge. Crack open that book again and see if you can find anything to put into practice to help increase your pay. And.... if you do?  Could you share it with a friend?   :)

Jul 30, 2008 06:16 AM
Jim Hirschhorn
Real Living Real Estate Solutions - Orlando, FL
GRI, Real Living - Orlando

Crap...homework! :)

Jul 30, 2008 06:19 AM
Caroline Shroyer
Your Biz Tank, LLC - Columbus, OH
Caroline Cassady Shroyer

Jim, what kind of answer did you expect from a trainer? he-he

Jul 30, 2008 08:28 AM
Catherine Sinocruz
Coldwell Banker Select Real Estate - Reno, NV
Broker-Salesperson, ABR, GRI, CRS

Hi Caroline,

You definitely need to look into CRS!


Aug 01, 2008 09:18 AM
Bonner Thomason
Keller Williams Realty - Kernersville, NC
CRS, ABR, GRI, e-Pro

Have these and I have felt the best thing is that it provide better customer service.


Aug 01, 2008 09:32 AM
Kathy Anderson
Arizona Luxury & Lifestyle Living - Cave Creek, AZ
Arizona Homes For Sale

I'm an education junkie and have my GRI, SRES, ePro and ABR.  My pay has increased but I don't think it's due to the initials behind the name.  It comes from the confidence education gives you as well as a plethora of ideas that come to you.  The networking never hurts either.

Aug 01, 2008 09:37 AM
Caroline Shroyer
Your Biz Tank, LLC - Columbus, OH
Caroline Cassady Shroyer

Catherine, I'll check that one out! Thanks!

Bonner, I agree that these provide better customer service!

Kathy, I love to hear your an education junkie and that your pay has increased since obtaining your designations. I agree, it's not the initials behind the name. : )

Thanks for your comments!


Aug 01, 2008 02:17 PM
Andrew Magliochetti CCIM
Helios Realty and Development - Chicago, IL

Great to see you last week, Caroline.

I have several designations and I'm the first to tell people that if they're just doing it for the initials, they're wasting time and money.  If there's a topic that interests you, pursue education.  If there's a designation offered for it, all the better.

Aug 04, 2008 11:59 AM
Kathy Torline
ERA Herman Group Real Estate - Colorado Springs, CO
Colorado Springs Real Estate Blog 719-287-1049

Caroline:  I'm a big believer in designations.  I got my ABR, working on GRI; then on to CRS.   I love the learning, and I think it adds more credibility with clients.  Just my two cents worth ............


Aug 05, 2008 01:21 AM
Neal Barnes
Starstate Realty - Killeen, TX

Hi Caroline   -   Welcome to Active Rain.  I like your question.  I was just thinking... should I get another?  I look forward to networking with you and reading your future post.  Have A Great Day!!!

Sep 25, 2008 02:42 PM
Rich Quigley
Chicago, IL

Caroline, I hope you enjoyed Chicago. It is a beautiful city when the weather is good.

I agree with you as well, that designations are important. It not only distinguishes you from other agents, but you pick up more knowledge and expertise by attending the classes.

Sep 29, 2008 03:31 AM

Rich, Thank you for your input. I agree, Knowledge Is Power!



Oct 05, 2008 12:32 PM
Mike (Inspector Mike) Parks
Inspector Mike - Circleville, OH
Inspector Mike


Certifications are important, unfortunately in my field most 'certifications' are just worthless pieces of paper.

Getting recognized designation however is very important.

Oct 06, 2008 12:00 AM
Dave Culbertson
Real Living Home Team - Mount Vernon, OH


Nice post...I, too, will be watching. I give my agents $15 off their desk fee for a year if they earn a designation. At the end of that year, they can get another one...so, they end up getting paid $180 to get one right off the bat. As a new broker, I have heard that the more designations in the office, the lower the rates on E&O...but it only stands to reason, that the more designations in the office, the more professionalism, the more incoming referrals and the more revenue. Not sure which comes first, the chicken or the egg...but they go hand in hand (revenue and designations).


Dave Culbertson, GRI, Broker/Owner, Real Living Home Team, Mount Vernon, OH

Oct 06, 2008 08:49 AM
Caroline Shroyer
Your Biz Tank, LLC - Columbus, OH
Caroline Cassady Shroyer

Hi Dave,

Thank you for your input and for the picture of your new grandbaby! (The next generation in Real Estate)

I like the idea of giving your agents an incentive to take the classes!


Oct 06, 2008 09:44 AM