Video: It's the talk of the blogosphere from listing presentation to testimonials. Unfortunately the cardinal rule that many forget in marketing is that,
"Everything that goes out, is posted, or released to the public with your name on it
IS a reflection of your business!"
Here's how I think that some of us "embrace" new technologies.
- Read about new ideas or technology
- Find out how others have used it
- Figure out how to do it cheaper
- Do it and make it public
Video is one of those things that has been around for a while, yet few really utilize it well. There have been hangups in the past with bandwidth, speed, quality, affordability, effectiveness, etc... and those are the reasons why I haven't really jumped on the bandwagon.
But don't let that stop YOU! In fact... take a look at some of these prime examples of Home Real Estate Videos:
Is This How You Highlight Your Listings?
Does This Really Reflect that Special Listing?
Is This How You Want Your Clients To Think About You?
Does This Testimonial Tell Your Story?
I realize that some of these videos are made for fun, but at the same time... haven't you seen some that look just like this? Ask yourself, "Is this how I want my clients or future clients to see me?" Think about, "Does this reflect the brand that I'm working so hard to create?" I'm not saying that you have to go out and spend Thousands of dollars to make a video... I'm simply saying make sure it tells YOUR story, in YOUR voice, to YOUR target audience.
Below is a great home listing video done by Phil over at Wellcomemat.com that he shot for his sublet apartment in NY. Does this tell his story??? I think so.
P.S. I in no way mean to make fun of anyone in these videos. I applaud your innovation and courage to move forward... I would just suggest you think about how this reflects your brand.