As we all know, technology continues to evolve by leaps and bounds, and the role it plays in the real estate industry is a vital one. We, Goomzee, was recently invited to attend an event that's premise was meant to motivate customers and keep their marketing minds going. As we continue to hear of the market downturn, although we may not necessarily all agree with it nor be affected by it, we need to have a way to keep motivated. How can we keep selling our properties? What tools are available and which of those will best fit my marketing portfolio?
I want to share a recent event that we experienced and the benefit it can play for you.
The Keller William’s Northwest Market Center (NWMC) in Austin, Texas recognizes the value-add of technology tools, and recently took initiative to enhance their agents’ education in the field of technology. The KW Geek Affair stems from the motivation to bring not just ideas, but actual business tools directly to agents for review. Agents at the KW office called upon us at Goomzee to help them get their agents' blood flowing again with real estate excitement.
Roland Castillo, the Career Development Coach at the NWMC, and Michael Brandt of United Lending were the real innovators. They brainstormed the idea for the event in May, which took place in June. Its premise: bring together real estate technology vendors to help agents learn more about technology readily available to enhance their real estate business. Not only was this just an idea, but an idea that had turned into a reality for many of the KW agents in Austin. Roland and Michael's excitement for this event was contagious, and many agents arrived to see what the fuss was all about.
Participants at the event were able to see Goomzee in action, among several other real estate vendors. A hands-on approach to presenting the product allowed agents to experience products first hand.
Events like these allow you to experience new tools, know that it's not just another gimmick to sell your properties. Talk to your colleagues, find out what they want to learn more about and hold a mini-tech fair. The beauty of the smaller shows is that you get the ability to talk one on one with vendors. They can answer the questions directly for you, rather than you receiving short-answers because they are bombarded with so many real estate agents.
Even if you are unable to hold a show, take initiative to find out from your other agents what tools they want to learn more about. Try this; at your next team meeting, poll the agents about what vendors they have heard of but just haven't taken the time to find out more about. Come back with information at the next meeting, and they will appreciate you more than you know!
Your leadership will rub off on others and bring them back to that happy place :)
Good luck!
Erika
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