Does Your AcitveRain Outside Blog Have Any Authority in Google?

Real Estate Agent with Dakno Marketing

I have to be honest, I haven’t really been following ActiveRain’s Outside blog service. Mainly because we have been so busy refining our own real estate blogging product called the SwiftBlog (based on WordPress). But a few of my real estate clients kept asking me to look into AR's outside blog so I took a few minutes to dig in a little more. Below is my initial assessment.

A Quick Message to the AR gods (a.k.a. Disclaimer)

The information below is from my quick assessment of AR’s Outside Blog. If I have anything wrong or didn’t interpret something correctly, feel free to chime in and set the record straight. The intention of this blog post is to help educate, not to slam your service.

The Duplicate Content Issue

From the moment that AR’s Outside blog was released, everyone had questions about the issue of duplicate content. Now, we already know that simply having a few syndicated articles on your blog isn’t going to condemn you to "Google hell" but unoriginal content isn’t going to do anything to help your Search Engine Optimization.

I thought Bob Stewart did a good job of clearing this issue up in his post about Outside Blogs and duplicate content. The only problem is I don't see that ActiveRain is actually doing what he said they were. Let’s break this down a little more.

Bob states…

If you syndicate your post to your outside blog and you do not geo-target it, your outside blog will show up as the originating source. (since the post is not geo-targeted, it will not appear on Localism). Your syndication partner (your ActiveRain blog) will have a link back to your original content (outside blog)

Great! The only problem is that I haven’t been able to find this "link" to the outside blog.

Let’s use one of Missy Caulk’s posts as an example…

Missy has an ActiveRain Outside Blog at She recently wrote a post titled Declaring the Value of What you are Worth? I checked and didn’t see this article on Localism so I am assuming that it's not geo-targeted.

According to the quote above, there should be a link at the bottom of her post on AR pointing to her AR Outside Blog. However, when I visit her post on ActiveRain I do not see any link that references her AR Outside Blog. In fact, when I search for that post title in Google, I see ActiveRain as the top result not her AR Outside Blog. To make matters worse, the direct link to the article on Missy’s Outside Blog doesn’t even appear in Google!

Like I said at the beginning of this post, I have not extensively dug through all of AR’s post about Outside blogs. And perhaps I am just totally off base. But to me, it doesn’t look like AR’s Outside Blog has any authority. Combine that with the fact that you don’t have the option of posting only to your "AR Outside blog" and I have to ask - What’s the point of even having AR’s Outside Blog?

To Your Success,
Brad Carroll

**Update** I thought about this a little more and came up with what may be a workaround. You can actually write a post, send the post to your Outside Blog, then go in an immediately edit your post to include a link to your Outside Blog. Something as simple as "This article was originally posted on *Outside Blog Domain*" This may be enough to show Google that your Outside Blog should get the credit.


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Scott Hoen
Looking for Opportunities - Yorba Linda, CA
VP, Marketing Systems & Sales Tech, 714-270-9607

I never thought of this -- will have to look at and see how my outside blog ranks and take steps to utilize my content better

Aug 03, 2008 06:31 AM #40
Lynn Afton
Greenridge Realty Oakmont - Big Rapids, MI
REALTOR® Near Big Rapids, MI, Mecosta County

When this is all figured out, (and fixed) I hope someone will post the instructions in newbie language! Thanks for the information, I think.

Aug 03, 2008 12:42 PM #41
Brad Carroll
Dakno Marketing - Knightdale, NC
Real Estate Web Designer

Rich: No. You will not be punished. It's only that your outside blog will not give you more credit.

Aug 04, 2008 01:10 AM #42
This Account No Longer Exists
Inactive Account - Woodstock, VA

great blog, a little extra exposure will never hurt.

Aug 04, 2008 01:14 AM #43
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Brad, I did what yous said on adding the ending sentence for Google, on my last 3 posts giving that outside AR blog the authority.  But,the Google Alerts came through from

Any clues, I put the link to my outside post on the bottom of each post.

Aug 04, 2008 04:24 AM #44
Eleanor Thorne
Equity Resources - Cary, NC
Equity Resources 919-649-5058

I need to use my sidebar more - thanks for the info in the post and the comments!

Aug 07, 2008 01:08 AM #45
Mattie Lewis
Student at UofH Go Coogs! - Austin, TX

Thanks this is useful as we are just now exploring "outside blogs"

Aug 07, 2008 01:54 AM #46
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I'm glad you posted this.  My OB sucks for google juice.  I'm waiting til it's a smooth running machine before I pimp it out.

Aug 11, 2008 09:55 PM #47
Susie Roscoe
Signature Realty Associates - Brandon, FL
Real Estate Specialist | Brandon, FL

Wow!  This was a great resource of information for my outside blog.  I have much "editing" to do...thanks for the tip!

Aug 19, 2008 09:53 PM #48
Renee Arnott
Keller Williams - Mount Juliet, TN
Nashville TN Area Realtor

I have learned to check in with you, I actually subscribe to your blog because of the great content, when I need great info about blogs.  Thanks for sharing your knowledge with the rest of us!!!!!!!!!

Sep 02, 2008 12:53 PM #49
Billie Chubb
Chubb Realty Group - Wilmington, DE

It is amazing how quickly my activerain blogs have moved up on Google rankings. They haven't made a difference yet, but I know soon enough they will.

Sep 02, 2008 02:48 PM #50
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

How long does it take for page ranking to go up? I have seen it can take months but I didnt know how it worked. I just wonder how fast its working. I do see the results its crazy.

Sep 02, 2008 04:29 PM #51
Patricia Beck
RE/MAX Properties, Inc., GRI, CDPE - Colorado Springs, CO
Colorado Springs Realty

Thanks for the info Brad, this outside blog option has been confusing!

Oct 06, 2008 04:56 PM #52
Richard Stabile
Re/Max Real Estate Limited - Oradell, NJ
Bergen County New Homes Builder Realtor


I am a bit confused on this outside blog.

It has its own address, I find, on a rare occation the outside blog takes presidence.

Mostly Activerain blogviews urls are the ones google uses.


Oct 07, 2008 01:05 AM #53
Portsmouth NH Real Estate Agent - Rebecca Skane, Realtor®, e-PRO®
Keller Williams Coastal Realty - Portsmouth, NH

I gotta say it, fix your title man!

Oct 31, 2008 06:02 AM #54
Ubong Attah
Attah Realty Group - Ready Real Estate, Dallas - Plano, TX

This is very interesting. Thanks for posting. 

Nov 18, 2008 08:19 AM #55
Christine McDaniel
Coldwell Banker Residential Brokerage Porter Co. - Crown Point, IN
Broker Associate

Thanks Brad,  I love your posts!  I learn so much from them.

Mar 09, 2009 11:48 PM #56
Richard M. Borden
Group 5:10 Real Estate Network" - Scottsdale, AZ

I have a blog and an outside blog and I recently one a lifetime subscrition to AR outside blog. My blog was upgraded and now it looks like poo! I need someone to sit down with me and give me a hand or if someone is for hire for a resonable fee to help me out. I am not a techie person, but have much to say about our awesome business and my market I am selling in...So please help me if you have time.

Rick Borden

Dec 11, 2009 04:52 AM #57
John Thomas
E3 Green HOMES - Boulder, CO
EcoBroker, MSEE, MBA

Hey Brad...great insight.

Q: Would it be useful to go back on a month or so of blogs and insert the link or is it too late. What do you think?

Dec 17, 2009 03:59 PM #58
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Miss your helpful posts Brad!

Jan 02, 2012 03:51 AM #59
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