Why have a flyer box if its always going to be empty?!?

By
Real Estate Agent with Keller Williams Realty

 

Is it just me or does it seem like 7 out of every 10 flyer boxes you pass by or approach end up being empty? This may not be important to some agents, but it should be! What if you lost a legitimate buyer because you failed to do something as simple as keeping your flyer box filled? I bet your seller would not be too happy with you.

This is a very short posting (more like me venting) that I just had to throw out there because it seems like flyers have become yesterdays priority.

WHAT THE HELL IS THE POINT OF HAVING A FLYER BOX IF YOU ARE NOT GOING TO KEEP IT STOCKED?!?

 

Comments (26)

Faith LaRosse
Springer Realty Group - Limerick, PA
Serving Berks, Chester & Montgomery Counties

Peter...I'm SO with you!  That just drives me crazy!  Okay, we all know  the first bunch you put in the box are going to be snatched up by the neighbors...so I always plan for that.  But---really, why bother putting up the box if there's no follow through?  It may seem like "not a big deal"  but in the eye of your sellers; it begs them to ask the question, "Where else might he/she be dropping the ball?"  Well, Peter...I"m off to check my flyer boxes! Have a great day....

Jul 30, 2008 12:10 PM
Lori Lincoln And Associates
Top Agent Serving Dighton Taunton, Rehoboth and more! - Taunton, MA
Top Agent Taunton,Dighton Rehoboth &more

I used to have flyer boxes on all of my listing.  I feel they are a waste of time,  I would rather use an IDX 800 line with a descirption of the property and no price.. let them call me for the property info, better for them and me!

Jul 30, 2008 12:27 PM
Peter Mann
Keller Williams Realty - Bellevue, WA
Peter Mann Seattle-Bellevue Real Estate Agent

Thank you Konnie, Marie, Richard, Dawn, Jimmy, Rich, Faith and Lori for your replies! I really do appreciate your opinions :-)

Konnie: It is definitely a full time job keeping it stocked! That is why I make it very clear to ALL my sellers that it is one of THEIR duties. During every listing presentation, I always go over the list of duties for the agent as well as the seller. My duty is to make sure I mail a new package of flyers whenever they get low, but it is the homeowners duty to keep an eye on the box to make sure it is full. To this day I have yet to meet a seller who did NOT want the box constantly full and I have found that they love being involved in any way that they can :-)

Marie: I know exactly what you are saying and yes, as agents we should not take flyers, but I find it convenient at times. If I am driving by a property that I have not yet seen online, I will grab a flyer because it is quicker than taking out a pen and paper and writing down all the details. Since the flyers have the listing #, it saves a lot of time looking it up :-)

Richard: I am sure there are agents that have recently cut back on marketing expenses, but flyers to me are so basic and expected just like the yard sign. Printing is very expensive and I used to waste hundreds of dollars per listing just on flyers alone. I then went out and bought myself a REALLY nice HP color printer that is specifically designed for professional print jobs. My flyer quality looks just like the printing companies quality and it only costs me the time to design the flyer (which I already have several templates saved) and the cost of paper. After about 4 print jobs, it paid for itself and I have been using it ever since!

Dawn: That is also a good point. I have heard this from fellow agents within my office. Getting someone on the phone is always better and an interested party will definitely call if there are no flyers. I guess there is no problem so long as your seller doesn't mind, but all of the sellers I have worked with in the past as well as the present expect flyers just like how they expect a yard sign. Those are such basic parts of a listing.

Jimmy: I have actually heard of more competing sellers, listing agents & bitter neighbors taking ALL the flyers rather than competing buyers. I had a $939,000 listing here in Bellevue a while ago and ALL of the flyers would disappear within 24 hours of being completely restocked. My seller ended up catching the culprit who turned out to be her bitter next door neighbor!

Rich: I am not sure what you mean by "voice pad"? Is that the same as the 800 call capture service or the talking house? How has it worked for you?

Faith: I feel the same way... maybe you and I are old fashioned and are the last of a dying breed of agent because I was always taught that flyers are such a basic (and expected) part of a listing, just like the yard sign. I am not sure how it works in Collegeville PA, but here in Seattle/Bellevue, people expect those things at the least! If you try to cut corners and don't even offer your sellers flyers, they will start to wonder. If I was a seller, I would think "if my agent can't even afford flyers, what else is he/she shorting me on? At the same time, where the hell is all that commission going that I am paying him/her. Isn't a large part of the commission supposed to go to marketing expenses?" As I mentioned to Konnie, give a package full of flyers to your seller and let them do the work. All you have to do is call every week and ask how they are doing on the supply. If they are low, mail them a new package. That way you save time, gas and your sanity :-)

Lori: I see where you are coming from, but do you think that you are losing any prospects because they just don't feel like taking the time to call? Out of the ones that do call, how many of them call just for the price (which is usually the main question) and then hurry to get off the phone with you? If they are all interested prospects and the 800 line is the way to go, I am totally going to start doing that again :-) I used 800 services in the past and received too much negative feedback. Most prospective buyers did not like the fact that they had to call an 800 # just for the basic details and then make a separate call to me just for the price. I was told that buyers like being able to grab a single piece of paper with all the info and then call if they are truly interested. Americans love simplicity and convenience :-) Maybe buyers in Taunton are different than the buyers in Seattle/Bellevue... who knows :-)

 

 

 

 

Jul 30, 2008 03:24 PM
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru

Peter, you bring a great point. I have noticed that a ton. It makes me wonder when the last time the Realtor came by.

Jul 30, 2008 04:01 PM
Peter Mann
Keller Williams Realty - Bellevue, WA
Peter Mann Seattle-Bellevue Real Estate Agent

Thank you for your response Danny! As I have replied back to several of the other agents in this posting, it is so much easier to get the seller involved. They are always willing to help if you give them tasks. It makes them feel more important :-) To save time and gas, I simply print off my own flyers, stuff them in a large envelope and mail them out. If the house you are listing is vacant, that is a different story :-)

BTW, how goes the sports site you were creating?

 

Jul 30, 2008 04:08 PM
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Peter In most cases it probably is neighborhood kids after all the "nosey neighbors" have taken their share. I love your picture of Seattle - reminds me of my Washington DC picture on my web site.  Karen

Jul 31, 2008 11:44 AM
Denise Allen
Resh Realty Group - Chesapeake, VA
Realtor@ Chesapeake, Hampton Roads

I haven't really got any responses from the flyers but the sellers seem to like them being there.  I rely on them to fill them up.

Jul 31, 2008 12:58 PM
Peter Mann
Keller Williams Realty - Bellevue, WA
Peter Mann Seattle-Bellevue Real Estate Agent

Thank you for your responses Karen and Denise! I really do appreciate it :-)

KAREN: That is a gorgeous picture of DC! The sky is the EXACT same color as the picture I have on my profile :-) There is nothing more beautiful than a sunset like that!

 

Jul 31, 2008 02:58 PM
Peter Mann
Keller Williams Realty - Bellevue, WA
Peter Mann Seattle-Bellevue Real Estate Agent

Well, maybe not the exact same color... mine is more bluish purple and yours is more pinkish purple. YOU WIN :-)

Jul 31, 2008 03:00 PM
Valerie Osterhoudt
Johnson Real Estate, Inc. - Cromwell, CT
ABR, Cromwell, CT Real Estate ~ 860.883.8889

Peter.. I don't find Flyer Boxes worth while.. why?  Because you always need to make sure they are full, still there (no one took it), and replace flyers that are ruined do to the rain.  With gas prices too... does it make sense traveling all over to check these?

Jul 31, 2008 03:03 PM
Peter Mann
Keller Williams Realty - Bellevue, WA
Peter Mann Seattle-Bellevue Real Estate Agent

Thank you for your response Valerie :-) I agree that gas prices are ridiculous and it makes no sense driving all around checking on them like you said. That is why I mail large packages full of flyers to myh sellers and make it THEIR duty to keep the box stocked. If all of your listings are vacant houses, that is a different story :-)

Aug 01, 2008 03:14 AM
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX
Broker,CLHMS,GRI

You are correct, it is not only frustrating for buyers to see an empty box but it also does not help the seller get the home sold!

Aug 01, 2008 03:18 AM
Peter Mann
Keller Williams Realty - Bellevue, WA
Peter Mann Seattle-Bellevue Real Estate Agent

Thank you for your response Russell. I am extremely surprised at how many agents say flyers are a waste of time and money. They are in a way, but isn't a lot of our marketing a waste of time and money? I know Realtors that still send out blind mailers/postcards to a farm area, buy magazine ads, newspaper ads, etc. All three of which I personally feel are a HUGE waste of money. Mailers do absolutely nothing, magazines are only flipped through out of boredom by people standing around waiting for something else and newspaper advertising is pointless. All three are great ways to promote YOURSELF as an agent, but not a particular property. All three cost a lot of money and look good to the seller, but how much traffic do those methods really attract? Flyers may not attract traffic, but they are as necessary as the yard sign in my opinion. They go together like salt and pepper, pork and beans, arm and hammer :-) I have found that internet is the way to market these days. It is fairly inexpensive and the majority of the buying public goes online to search any way. Nobody picks up newspapers anymore!

Aug 01, 2008 03:33 AM
Ernie Steele
Berkshire Hathaway HomeServices Homesale Realty - Lebanon, PA
Call me, let's get started!!! 717-273-3774

I rarely use flyers unless the client insists...I've got riders all over my signs with my contact info...I want people to call for the information so I can get theirs.

Aug 01, 2008 04:08 AM
Peter Mann
Keller Williams Realty - Bellevue, WA
Peter Mann Seattle-Bellevue Real Estate Agent

Thank you for your response Ernie. It makes perfect sense to me why agents would prefer NOT to have flyers, but I guess I am just old school :-) The idea of forcing prospects to call is definitely a good thing because you make personal contact, but I have found that the prospects that are legitimate buyers will still call off a flyer if they are truly interested and do not have an agent. Just my own personal experiences :-)

Aug 01, 2008 07:34 AM
Jerry Becker
Jerry Becker and Associates - Littleton, CO
Littleton, Colorado

I think it's pretty well established how keeping fliers in a sign box can drive us crazy.  I've moved on to Listingdomains.com.  Just tell your sellers it's the latest advancement in marketing because just about everybody now has computer access.  It will cost you $63.50 for a property and that gives you a year of exposure, which I hope you'll never need.  They also allow you to do a "dummy" site that you can prepare in advance of a listing.  Every seller of mine has been knocked out by it.  I listed a home yesterday that you can view.  Just go to www.5793W61st.com.  I think you'll like it.

Aug 01, 2008 07:49 AM
Lisa Ryan
Callaway Henderson Sotheby's International Realty - Montgomery, NJ
Selling Princeton,West Windsor and Montgomery Town

Peter~ I like your idea of asking the seller to make sure that the box is refilled as needed.  I often wonder where all my flyers go, since calls on them are negligible.

Aug 09, 2008 04:36 PM
Peter Mann
Keller Williams Realty - Bellevue, WA
Peter Mann Seattle-Bellevue Real Estate Agent

Thank you Jerry and Lisa for your responses :-)

Aug 11, 2008 03:36 AM
Freddy A. Saavedra
Essential Properties - Goodyear, AZ

I completely agree with you! In Phoneix its more like 9 out of 10 boxes!

Aug 11, 2008 03:47 AM
Peter Mann
Keller Williams Realty - Bellevue, WA
Peter Mann Seattle-Bellevue Real Estate Agent

Thank you for your reply Freddy. I appreciate it! So how hot is it down in Phoenix right now?

Aug 11, 2008 03:50 AM