UNIVERSAL SEARCH
Were you aware that when you search in Google you [or more important, your future customers] are actually searching all forms of content? Known as Google ‘Universal Search' now, the results of search you perform may include website or blog text links and then also picture images, video and audio files. According to Google's Bailey, "The goal is to present balanced results based on the search term and move away from the heavy emphasis on only textual Web links that existed prior to the switch to universal search in May 2007."
It's important to mention here that the Google spider or crawler cannot read text contained on/ in an image; however, it will read the 'alt tags' you've added. To jog your memory 'alt tags' are only visible to the eye when you roll a cursor over an image, but with most alternative content [i.e. a picture] that is published to the web there is no visible [to spiders] description.
SEARCH ENGINE MARKETER
Important heads' up: As a search engine marketer and/ or advertiser, you should be asking yourself one question and that is "am I doing my best to assist Google in understanding my business blog pictures?" If you can index where most competitors haven't, if Google wants to index all pictures and if your purpose is to develop search visibility/ findability then why not start tagging immediately? In fact, you should really go back into your blog and add text descriptions or ‘alt tags' to all its' pictures.
Typically referred to as ‘alt tags' or ‘alternative text tags', your pictures can be labeled easily for search engine indexing and, as a result, consumer findability. Again, Google can't see text on/ in an image; however, depending on the content editor you have, there should be an icon for uploading pictures. When clicked you should see a pop up window appear with tabs for 1) picture file upload, 2) add ‘alt tag' data entry [shown above], and 3) add link areas. Sometimes the ‘alt tag' data entry will be referred to as ‘alternative text', ‘image info' or ‘tool tips', but I'm certain you get the picture.
In all, if Google actually wants to understand, to index and to include your picture images in search result pages it should do nothing less than excite your sense of opportunity! Why? Because, if not already, all of your picture images offer the chance to get a leg up on your competition.
Related Posts:
- Better Blog Writing Techniques Post No. 6: Topic Targeting
- Better Blog Writing Techniques Post No. 5: Inviting Subscription to your Real Estate Blog
- Better Blog Writing Techniques Post No. 4: Demonstrate authority, trust and value add!
- Better Blog Writing Techniques Post No. 3: Mastering Anchor Text Linking
- Better Blog Writing Techniques Post No. 2: Deep Internal Linking
- Getting started with Better Blog Writing Techniques
Chris Frerecks
Kinetic Knowledge LLC / Real Estate BlogsitesTM
Business Blogs / Real Estate Blogs
At Kinetic Knowledge LLC / Real Estate BlogsitesTM we believe in adding tremendous value. Clients come first - we can't succeed unless you do!
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