How Do You Solicit A Blogger To Write About Your Business: Peter Furia Has The Answer

Services for Real Estate Pros with Inner Architect



In Search Of An Office (guy owns desk) - Rofo

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Views: 954

The majority of people never get what they want because they are afraid to ask. This fear, here is the solution to that problem, usually leads the person to take a circuitous route of vague inquiries that never land their intended results.

The following is a perfect example of my philosophy, Jeffrey Gitomer style, on how to ask for something without asking. This is an email sent to me by entrepreneur Peter Furia:



I wanted to reach out to you quickly with a potential blog post for Dean's Guide. There is a commercial real estate search engine called that just released a short YouTube video that I think real estate agents and consumers both would enjoy. 

I've put a link to the video below -- it's at least good for a quick laugh. 


Thanks and let me know if I can provide any other info.

The Offer-Give

1. Peter offers me content in the form of a very funny video from youtube. He knows that this video will make a great blog post, give my readers a good laugh, and help me with a post that is easy to write and fun

Note: Peter is GIVING not SELLING me first and foremost!

The Take Away

1. Peter's email informs me of a new Commercial Real Estate search engine called

The Description

1. I emailed Peter and complimented him on his Approach and I asked him for a description of what he would like to promote:

"Rofo is a free website for entrepreneurs and small businesses searching for commercial real estate and related services for facilities/office space. Rofo allows you to search local listings, post your real estate needs, read and write reviews and find the right professionals related to your move. Rofo brings in relevant third party data from sites like Google, Microsoft, and Yelp to help businesses make decisions about where to locate their business."

Who Is Peter Furia?

He is a funny man and the mastermind behind and Peter Furia Design performing:
  • Video Production viral videos, music videos, promotional spots, documentaries, short films
  • Viral Campaigns video seeding and promotion, microsites
  • Web 2.0 Strategies product-based social networking, user-driven advertising
  • Graphic Design event graphics, CD & DVD artwork, movie posters, flyers
  • Web Design site design, intermediate HTML, basic PHP, basic Flash
  • Music Production songwriting, recording, mixing


Comments (6)

Thomas Hargreaves
TriStar Financial Services - Eugene, OR

Thanks for the Info..I will check it out in the morning

Jul 31, 2008 06:15 PM
Bo Hussung
Bell Title /Triserv LLC - Nashvle, TN

Great info Dean.....I will be incorporating this into my repertoire asap. Incidentally, the video you added is no longer available. Was not sure if that was intentional or not.


Aug 01, 2008 02:31 AM
Dean Guadagni
Inner Architect - San Rafael, CA

Bo, Thank you for the kind words. The video was live when I embedded it so I will have to check with Peter for the info. It is very funny. Thanks again!


Aug 01, 2008 03:24 AM
Dean Guadagni
Inner Architect - San Rafael, CA

Thomas, Thank you and I truly believe that this approach works for soliciting bloggers as well as in networking meetings online and in the real world. I appreciate your readership!


Aug 01, 2008 03:34 AM

I work with Peter and Rofo, here is another link to the same video

this one should work, Commercial real estate can be a boring topic and the folks at Rofo are not only helping small businesses but at least trying to lighten the mood a little

Aug 01, 2008 01:00 PM
Dean Guadagni
Inner Architect - San Rafael, CA

Garrett, unfortunately the video link you sent me is going to do the same thing since it is the same youtube code involved. Thanks for the effort!


Aug 02, 2008 04:55 AM

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