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Localism Sponsorship Tutorial

Services for Real Estate Pros with ActiveRain


On the day that your State is available for sponsorship, here is how you will go about claiming your communities/cities.

Step #1 - Login on Localism.com

In order to log in to Localism.com you will go to Localism and then navigate to any state, county, city or community page. You can do this by clicking on a featured city or community or by typing in your state/county/city/community into the search box. Once on a page other than the home page, you will see the 'Log in' link on the top right. You can also go directly to https://localism.com/login

Login to Localism

Once you get to the log in page, you will log in with the same user name and password that use to log in on ActiveRain. IMPORTANT: If you use an upper case letter on your ActiveRain user name when you log in, DO NOT use any caps when logging in to Localism. LOCALISM USER NAMES ARE IN ALL LOWER CASE.

Once you are logged in, you will see your picture in the top right hand corner and you will know you are logged in.


Step #2 - Enter the 'Sponsor a community' area

After you are log in, you will be redirected back to the page that you were on when you clicked the 'Log in' link. From there, you will look back up the top right hand corner of the screen and find the 'Sponsor a community' link.

Sponsor a community

You can also access the sponsor a community area directly by typing in https://localism.com/sponsor after you are logged in.


Step #3 - Drill down on the area you want to sponsor

When you enter the sponsorship screen, you will see a map and three drop down menus. The Map will show you what states are currently available. The first drop down menu is the state level, then the county level, then the city level.

Sponsorship drop down menus

Start by selecting your state from the drop down menu (give it a second or two to load your list of counties), then select your county from the drop down menu. Once you have selected your county, you will see a list of cities appear on the right hand side of the screen.

Select your city

If you are able to directly sponsor your city. It will say 'claim' next to it. If your city is over the 40,000 population mark according to US Census daya (as outlined here) it will say 'not available', at which point you will need to select it directly from the drop down menu in order to sponsor communities within that city.

City level 'claim a community'


Step #4 - Pick your City or Community

Depending on if you intend on sponsoring a city (if you are able to sponsor it directly) or a community will dictate how many of the drop down menus you will need to use in order to get your area to come up on the right hand side. If you can sponsor your city directly, you will simply click the claim button next to the city. Once you click the 'claim' button, the button will turn yellow and now read 'pending'. At the same time, that city will be added to your 'checkout' cart. (in the example, I have claimed 3 cities and they all appear in my 'checkout' cart)

Checkout cart

At this point, if you wanted to jump into a particular city and claim communities, you would just select the city from the drop down menu. The cities you have previously selected will remain in your 'checkout' cart. This is IMPORTANT!! You can jump around in the interface and select cities or communities in any area by simply selecting the appropriate drop down menus and maintain whatever you have previously selected from other counties or cities.

**IMPORTANT: Just because the city/community is pending, does not mean you have secured that city/community**

(Please see "Step #6 - Strategy" below for a more detailed description of securing your cities/communities)


Step #5 - Checkout and secure your city/community

Once you have selected the cities and/or communities that you are interested in, you will proceed to the checkout portion, contained on the same page.

Sponsorship checkout

At this point, you will enter your payment information and click 'Buy now'. Once the next screen loads, you will have secured the areas you were interested in and be redirected into the 'my account' screen. This screen will have a 'Billing history', your stored 'Account information' and a list of 'Account services' which lists the particular cities/communities you have sponsored.

Localism 'my account'

Now you can click the 'sponsor a community' link at the top right of the screen to go back into the sponsorship interface. You can also begin writing your descriptions by clicking on the 'write a region description' on the right hand side of the screen under 'Sponsored Communities'. I will be writing a more detailed tutorial on writing descriptions shortly and will link to it when it's complete.


Step #6 - Strategy

At the point that you have selected the cities/communities that you are attempting to sponsor but prior to checking out, the button next to those cities will be yellow and say 'pending'. THIS DOES NOT MEAN YOU HAVE SECURED THEM. Once you complete filling in your payment info and click the 'buy now' button you will have secured them.

So.......what happens if you spend ten minutes selecting your areas, have amassed 20 cities/communities and go to check out and someone else was quicker than you, selected only two cities/communities, but they were the two of the same selections you had made, took two minutes and hit the 'buy now' button and checked out? They will have secured those two cities/communities. When you go to check out, you will secure 18 of the 20 you wanted. The other two would go to the other person because they checked out first.

This is where the strategy comes in. I would suggest that you consider what are the most vital cities/communities to you and be prepared to secure those areas quickly, then come back and secure additional areas. The more time you spend before you checkout, the higher probability that someone else could potentially secure a city/community you were interested in.

The second time you come back to make selections, your billing information will have been saved and you will be able to checkout much quicker.


Step #7 - Practice

Right now, you can go to Localism.com and test to make sure you can log in. You can also go the 'sponsor a community' link and play around. Even though Washington is the only state, you can get comfortable with the interface. You can even select some cities/communities to see how that process works. You can select a few, then jump to a different County/city and select a few from there. This will give you a good understanding of what to expect the day your state is available. As long as you don't enter your credit card info, and hit the 'buy now' button, you will be just fine practicing.


To Find out when your state will be available and more specifics on pricing and other information

Go to my previous post by clicking here

Posted by

Bob Stewart
ActiveRain Ambassador


 Make sure you check out the ActiveRain Facebook Page

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Greg Adelman
Midwest Home Center - Saint Croix Falls, WI

Bob thanks for the info. it helps lots of us that need our hands held even though we don't want to admit it

Aug 05, 2008 07:44 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

I bookmarked this one...great job!!!

Aug 05, 2008 08:32 AM
Valerie Osterhoudt
Johnson Real Estate, Inc. - Cromwell, CT
ABR, Cromwell, CT Real Estate ~ 860.883.8889

Bob.. What's my motivation to do this? What is the benefit of "sponsoring"?  My city and some others are still available.. I'll be glad to buy them, but why should I do this?

Aug 05, 2008 11:26 AM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador


I abhor canned responses, so I will apologize in advance. But I had three other people email me today asking the same question, and this is the response I gave them.......

The main advantage is that as Localism is open to everyone, not just AR members, at the end of August, you will have a description of your community (and three links, two of which are non-commercial and one that can link to your blog or website) that will remain near the top of the page. (in a static position, meaning it doesn't change as others blog on the page and potentially push your blogging content down).

These posts talk a little about the idea of sponsoring a community and the benefits as well as what happens if you don't sponsor. Feel free to ask anything else after you read through these.


Also, there is a group that has all the posts that the staff here at AR has written about Localism.


There is an interview in there with Jonathan Washburn, our CEO and me where we talk about the vision. It's a little long, but well worth the listen to get the whole story.

Aug 05, 2008 11:44 AM
Emily Lowe
RE/MAX Homes and Estates, Lipman Group - Nashville, TN
Nashville TN Realtor

Thanks for the tutorial!

Aug 05, 2008 12:40 PM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Very detailed instructions. Thank you. I bet no one is on vacation this week!

Aug 05, 2008 04:31 PM
Dora & Vincent Kwok
HomeSmart Real Estate - Chandler, AZ
CNE - Chandler, Arizona Real Estate

Thanks for the detailed instructions....just wish it wasn't necessary and the site would be intuitive. :)


Aug 05, 2008 04:56 PM
Debra Kukulski, Broker Associate
RE/MAX Suburban - Cary, IL
SRES;SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

Thanks, Dave, I sponsored 4 in Illinois yesterday...do you know when pictures can be uploaded again?

Aug 06, 2008 02:13 AM
Tracy Santrock
Santrock Realty Group Inc. , - Cary, NC
Raleigh - Cary Broker

Thanks for the tips.  I know what I have on my calendar today at 3pm.  Ok...2:55 to get ready.

Aug 06, 2008 03:08 AM
Lynn Afton
Greenridge Realty Oakmont - Big Rapids, MI
REALTOR® Near Big Rapids, MI, Mecosta County

Can you sponsor a county with less than 40k population?

Aug 06, 2008 05:25 AM
Florida Private Golf Communities
Golf Life Properties, LLC - Palm Beach Gardens, FL
Finding Home Never Felt Better!

I sponsored a community at the same time as another AR member and we both got checked out successfully.  Are the communities not exclusive?

Aug 06, 2008 07:29 AM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador


They are exclusive but there are potentially duplicate entries in our database.

Could you send me an email with more specific details?


We are not sure what we are doing with the county level just yet. Currently you can not sponsor any counties.


Aug 06, 2008 07:33 AM
Leesa Finley
RED Properties - Wake Forest, NC
RED Properties - Raleigh NC Real Estate

Hi Bob - I can't sponsor my town.  If I understood correctly I could provided the population was under 40,000.  it is (by far) but it says unavailable.

Aug 06, 2008 11:46 AM
Tony Perez
Hudson Realty Executives - Naples, FL
"Serving You & Your Needs"

I bought Golden Gate Estates in Naples, Florida on the 5th and today it was showing available and i clicked on it and it wanted me to buy it again does that mean these communities are not exclusive, i thought they were, please explain.

Aug 06, 2008 01:48 PM
Denise Shockey
RE/MAX Aerospace Realty - Cocoa Beach, FL
Cocoa Beach, Brevard County Florida Real Estate

Hi Bob, just wanted to say thanks for all of your hard work!  I was able to get what I wanted and more on the land rush!  Everyone at AR has been such a tremendous help, and you especially have answered my only two emails almost immediately.  Thanks again for all of your help and hard work!  It is appreciated more than you know, and this has been too cool! 

Aug 06, 2008 02:32 PM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

So excited I could pee my pants!  Two hours and 10 mins!

Aug 07, 2008 04:50 AM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Thanks for the tips. I got my four neighborhoods!!

Aug 09, 2008 04:21 AM
Ronnie Margolis
KW Kauai - Kapaa, HI
Kauai Realtor - CDPE, ABR, RA - On Top of the Aloh

I cannot register. Localism shows pending but each time i click to buy i get a sorry an error occurred and we are looking into it. I've tried three browsers and two credit cards. Any ideas where to turn?

Sep 27, 2008 02:21 PM
Ronnie Margolis
KW Kauai - Kapaa, HI
Kauai Realtor - CDPE, ABR, RA - On Top of the Aloh

I cannot register. Localism shows pending but each time i click to buy i get a sorry an error occurred and we are looking into it. I've tried three browsers and two credit cards. Any ideas where to turn?

Sep 27, 2008 02:21 PM
John Cobb, REALTOR - Warner Robins Georgia Homes for Sale
Fickling & Company - Warner Robins, GA
Subdivisions, Foreclosures, Real Estate, New Homes

What does it mean by submit listing router URL? What is a listing router URL? Can you please give me an example?


Dec 25, 2009 12:20 AM