Every Title/Escrow office and mortgage brokerage has one you cannot get past. She's the "receptionist" and she is usually young and at least bordering on beautiful...but, she is fierce. Fierce, because she wants to be promoted from receptionist to "escrow assistant"...a thankless job that pays more but will still have her answering phones when the "new girl" calls in sick or takes time for lunch. She's fierce to keep me out! I've brought her candy, Starbucks coffee, Krispy Kremes and bottles of wine during the holidays. All of these attempts have failed to get my foot in the door.
What exactly was I attempting you ask? Simply to introduce my services and myself as a Notary Signing Agent to either a Senior Escrow Officer or an Office Manager to launch a working relationship with their office. Without fail, he or she is "in a meeting", "uses a large signing service", "signs his/her own deals" or "allows the mortgage broker to select their own notary".
Introductions are more difficult today. Leaving business cards used to be an effective technique...today, I'm not so sure. One has to avoid being seen as a SPAMMER so beyond an introduction email, that route is not a good one. Websites are a requirement for any serious business...but optimizing your site to receive hits is quite a science. Participation on blogs, forums and the like seems to be the way of the future. But I'm still not reaching my target audience. I've tried signage on my vehicles, bootleg street signage listing my services, spinner signage on busy street-corners, Direct Mail, Pennysaver ads, every free listing I can find on the internet and many paid listings on specialized Notary Listings that are internet based.
I'm still determined to get to these escrow folks hiding in cubicles and offices behind this receptionist.
"A Quick Note"