I've tried all methods of entry to no avail...I may just have to "tunnel in"

By
Services for Real Estate Pros with "A Quick Note" ...in Tennessee! Expires May 16, 2023

     Every Title/Escrow office and mortgage brokerage has one you cannot get past.  She's the "receptionist" and she is usually young and at least bordering on beautiful...but, she is fierce.  Fierce, because she wants to be promoted from receptionist to "escrow assistant"...a thankless job that pays more but will still have her answering phones when the "new girl" calls in sick or takes time for lunch.  She's fierce to keep me out!  I've brought her candy, Starbucks coffee, Krispy Kremes and bottles of wine during the holidays.  All of these attempts have failed to get my foot in the door. 

     What exactly was I attempting you ask?  Simply to introduce my services and myself as a Notary Signing Agent to either a Senior Escrow Officer or an Office Manager to launch a working relationship with their office.  Without fail, he or she is "in a meeting", "uses a large signing service", "signs his/her own deals" or "allows the mortgage broker to select their own notary". 

     Introductions are more difficult today.  Leaving business cards used to be an effective technique...today, I'm not so sure.  One has to avoid being seen as a SPAMMER so beyond an introduction email, that route is not a good one.  Websites are a requirement for any serious business...but optimizing your site to receive hits is quite a science.  Participation on blogs, forums and the like seems to be the way of the future.  But I'm still not reaching my target audience.  I've tried signage on my vehicles, bootleg street signage listing my services, spinner signage on busy street-corners, Direct Mail, Pennysaver ads, every free listing I can find on the internet and many paid listings on specialized Notary Listings that are internet based. 

     I'm still determined to get to these escrow folks hiding in cubicles and offices behind this receptionist.

     Any suggestions?

 

"A Quick Note"

www.aquicknote.net

Comments (4)

Sheila Reeves
Allen Tate Realtors - Greenville, SC

Read the book, Selling to Vito by Anthony Parinello.  Advice in that book may help you learn how to best reach the decision makers.  Start with the owner and or broker in charge.

Aug 02, 2008 12:40 AM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Shannon she sounds like the hostess/maitre de in a fine dining restaurant.  "The keeper of the gate"  they are there to make sure their employers are not bothered.  My suggestion is get the names of the people you want and go around her.  Make direct contact one way or another.

Aug 02, 2008 12:44 AM
Randall Schrader
Competitive Insurance of Dundee - Dundee, FL

If you are bringing the title company business, why can't you talk to whomever you need to?  I don't ever have this problem.

Aug 02, 2008 12:52 AM
Kathy McGraw
CELLing Realty - White Water, CA
Riverside County CA Real Estate

Wait out by the smoking area....everyone talks freely during these breaks.....:)

Aug 02, 2008 06:45 PM