I have seen agents utilizing the yard signs with lights attached, for "24 hour" advertising. I've often wondered how effective those signs are, and whether or not they make a difference in selling a property. I also wonder if they generate enough extra leads by virtue of their lights to pay for the increased cost.
If anyone has had experience with these types of yard signs, I would be interested to hear how it has gone. Does it help during a listing presentation, when you tell your seller that you will be advertising 24 hours a day? Is there increased maintenance cost that is significant, due to lights burning out or units going bad?
Thanks for your thoughts in advance!