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"Lead Generation: What really works!"

By C. Lloyd McKenzie

Real Estate Broker/Owner with Living Albuquerque 16784

August 03, 2008 04:55 PM

"What lead generation activities are most productive? Are you following up on leads quickly enough? What lead generation strategy is best for your market? Find out in Lead Generation: What Really Works?"

I am delighted to post this blog, because after reading the below report, I discovered a new sense of purpose. With permission from the author, I have decided to post it to Active Rain. Please share it with other Real Estate Professionals.

This report is a MUST SEE for all Real Estate Professionals. Thanks to Chris Pullig, Ph.D., Laura Inergard, MBA, Suzanne Blake, MBA Candidate, and Jacqueline Simpon, MBA Candidate from the Baylor University's Keller Center. I have read the report several times; it is well writtem. I wholeheartedly recommend it to all real estate professional. Please refer to the below link:

http://www.baylor.edu/business/kellercenter/index.php?id=55741

I realize that everyone has their take on the subject, but please take the time to read the report and then provide your comments.

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LS Rogers Realty

LS Rogers Realty - Richardson, TX

The age old industry question. This is a different spin to it. Thanks.

Aug 03, 2008 05:00 PM

John Crowe

Keller Williams - Austin, TX

Broker

Working my way through the blogs and found this. It's a good study, interesting to read how marketing dollars are spent. It would be interesting to read an update, as I imagine the gap between the attract and seek models has widened dramatically.

Jul 09, 2009 04:22 AM

Ginger Moore

Wilkinson & Associates Realty - Gastonia, NC

thankd for sharing. nice blog. I am all over lead generation! keep on blogging. grin..

Aug 20, 2009 04:34 AM

C. Lloyd McKenzie

Living Albuquerque - Albuquerque, NM

Living Albuquerque

Thank you Violet. I couldn't agree more. I will also checkout your link

Nov 08, 2009 11:22 PM

Anonymous

Jesse Olive

Hello,

My name is Jesse Olive and I am the Director of Relations for realistiQ. I appreciate you posting this report. However, it is important to note this report came out in 2008. Also, it is directed towards Agents I believe. What about companies that invest in marketing and then charge the Agent a technology fee? That is how are Broker Owner customers handle it. We have one client that actually covers the entire expense for their agent and is demanding the agent be full time and embrace the tools.

My point? Real Estate has migrated HEAVILY to IT in the past couple years and the agents are now relying heavily on technology their Broker Owner supplies them or paying minimal fees. Our Coldwell Banker partner customers are prime examples. I am certain 2010 data would differ. Less print marketing and advertising, more IT.

Jesse Olive
Director of Relations
realistiQ
www.realistiq.com
702.885.9700

Jun 04, 2010 10:27 AM

Angela Zuyus

Keller Williams Realty-Abilene - Abilene, TX

Good info...Tahnks.

Jun 23, 2010 07:01 AM

Ross Quintana

Real E Smarter - Spokane, WA

Real E Smarter Real Estate Coach - 509-362-1966

Great post, Ha.. I was searching for lead generation and found you. I will read the article, Long time no talk. I am redoing my lead generation strategy and will let you know what I find.

Jun 25, 2010 09:44 AM

Tony and Suzanne Marriott, Associate Brokers

Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ

Haven Express @ Keller Williams Arizona Realty

Once you have an engine in place to process transactions from leads, the focus must be on lead generation to fuel the engine!

Nov 15, 2010 08:06 AM

Jesse, Angela, Ross, Tony,

Thank you for your very invaluable comments. I appreciate them very much. In the future, I will endeavor to respond to them in a more timely manner.

Oct 26, 2012 03:36 AM

Charles Stallions

Charles Stallions Real Estate Services - Pensacola, FL

850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Thanks for sharing and giving us an idea or two, all the best to you

Sep 29, 2013 11:10 AM

"Lead Generation: What really works!"

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