The following are suggestions for keeping the visitors who come to your site. To get more free information about creating a "sticky" site and capturing more leads, call me toll free or visit my company site at www.Z57.com.
6 Suggestions for Customizing Your Website and Making it "Sticky" so that visitors stay
By Kim Morlan, Sr. Personal Marketing Coach
Keep it short and sweet.
Think about how much time you spend reading long paragraphs of text when you visit a website. I bet it's not very long. The average person surfing the web tends to scan a page, with their eyes bouncing around, rather than reading it, and you want to make sure that you design your site to reflect this.
So, to make sure that your content is easily digested by a visitor, keep these points in mind:
1. Bullet points are your friends.
2. A "paragraph" shouldn't be more than a sentence or two, or about 2-3 lines of text on the page.
Once you get beyond that point it stops being easy to scan.
3. Keep it big and bold.
Different colors (when used tastefully) are good too. The point is to accent the important information so that it immediately catches the eye.
4. A picture is worth a thousand words.
It really is, especially when it is really a button that links to another page on your website. People like to click things. So, instead of putting a text link that says "Click Here for Area Information" try to find a cool picture that you can use instead.
5. Think about who your audience is.
This is a basic rule for writing of any kind, but is especially true when you are trying to use your words (and pictures) to get people to buy from you.
Are you clients mostly tech savvy younger people? Make sure that you keep your page fresh and inviting. Maybe include a blog or other interactive features.
Are they more likely to use the yellow pages than Google? Keep your page as simple and easy to use as possible. Avoid any color schemes that are hard to see, and make sure all of the important information is in plain sight.
6. Content, content, content.
If you don't have anything interesting on your website, why would anyone stay on it for more than the 3 seconds that it takes to scan the site?
To that effect, make sure that you are giving people reasons to stay on your site, and to stay on it as long as possible. This means not just having your listings and MLS search page--you need other stuff too.
The first thing you want to make sure you have on your website, after listings and the MLS, is local information, and the more the better. What would I need to know if I moved to your town? As an expert in the area, I'm sure you know all sorts of interesting things about your city. What's the best place to get a good meal? What street is a total speed trap? How's the weather there? And of course, what are the local schools like? Create a page talking about these things, with pictures and links to other references.
Finally, you want to make your website informative enough that they want to call you to find out more, so always remember to give them some good reasons to pick up the phone!