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Top Real Estate Search Terms

Real Estate Agent with Foxhall Investments

Another posting with information from Hitwise.  I have a lot more respect for the remax brand now.   It appears that remax is more synonymous with real estate on google than real estate is... 

Rank Search Term Volume
1. realtor.com 1.68%
2. remax 0.92%
3. apartments 0.71%
4. real estate 0.60%
5. homes for sale 0.51%
6. century 21 0.42%
7. zillow.com 0.40%
8. realtor 0.40%
9. zillow 0.38%
10. apartments for rent 0.35%

Source - Hitwise - February, 2007 - based on volume of searches.


John Marlow
Real Living Helios Realty





Greg Zaccagni
The Federal Savings Bank - Wheaton, IL
Illinois Mortgage Lender

Which do you think will win? MLS portals with or without real estate broker company affiliations?

Greg Z

Aug 27, 2007 01:17 PM
Stephen Joos & Chris Brubaker- HouseFront
HouseFront - Denver, CO

That certainly shows the power of certain brands. I wonder how these numbers have shifted over the past two years?



Aug 27, 2007 06:05 PM
Tom Horner
Blanchard and Calhoun - Augusta, GA
Augusta Georgia Real Estate
I thought GMAC was not near the top, now i see
Aug 28, 2007 01:37 AM
Brian Block
RE/MAX Allegiance, Managing Broker/Branch Vice President - McLean, VA
Northern Virginia & D.C. Real Estate
John, interesting numbers.  As a RE/MAX agent, it's good to see that all of the company's marketing is working.
Aug 28, 2007 01:51 AM
Stefan Scholl
Buyer's Broker of Northern Michigan, LLC - Petoskey, MI
Northern Michigan Real Estate

The balloon heads are taking over?  Say it ain't so, John!

Aug 29, 2007 04:13 PM