One of the first things REALTORS ask me when we help them with their web strategy is how do I get found? We go through the organic process and over PPC options but I hear many tragic stories of agents/brokers who were taken advantage of. Today I was visiting with a prospective client and she shared that in January she had paid $2000 to some company in California that was going to optimize her site for her. She has not had one lead off of her site and they took the money and ran. Make sure you do your homework. SEO takes time and money. Consistant time and money not one shot wonders. I work with a guy who charges a one time set up fee of $350 and monthly between $100 and $240 depending on the number of key words you want optimized. He produces consistant results and is held accountable for performance. PPC has worked very well for my clients also. Keep filling the pipeline with leads so the 4th quarter will be productive.