Music to our ears...Thanks for the good news Tom!
By Tom Royce on Real Estate Internet
The Los Angeles Times has published it's last real estate section. That was the word yesterday out of the venerable paper as cut backs and lack of interest hastened the end.
And I am not all to sad. The role of the internet has superseded the need for dead trees to bring the latest news of the real estate world. The combination of bloggers, websites, and online news sources provide everything those with a passion for real estate want to read.
The real reason for the real estate sections demise is not on the editorial side, it is because the advertising supporting it has dried up. When things were going gangbusters, throwing advertising dollars at the local rag was just a continuation on how things were done.
With the tightening market, real estate brokers and developers now are much more circumspect in their advertising spending and needing to create results , not just appease the sellers.
And when the dollars stop flowing in, there is no rational reason to spend the money on newsprint and editorial. The end of the LA Times section is a harbinger of things to come for other papers around the country.
So rest in peace LA Times real estate section. The quality work will still continue, just now it will be via Peter Viles on the web. Instead of waiting a week for the presses to run, the stories will be up on the internet (where the readers are) once the editors give the okay.
In case you missed the announcement today in Real Estate, because of reductions in staff and space, the Sunday Real Estate section has printed its final edition.
Real estate coverage will continue to appear online throughout the week. Hot Property, Neighborly Adv ice and the occasional Pardon Our Dust remodeling tale will appear in print as part of the new Saturday Home section. Home of the Week, Southland home-price charts and other features will appear in Sunday Business. Real estate articles will appear in both sections. via L.A. Land
Comments(0)