For the past week or so I have immersed myself in social networking to see what impact, if any, it could have on my business and that of my clients'. What an interesting exercise this has become.
While I have only just started getting involved with Facebook, Twitter, Utterz, and some of the other networks that are available, I did make a decision a few weeks ago to actively post to my Active Rain blog spot, and have followed through, posting, reading, and commenting when appropriate. I've made some great contacts on Active Rain, people that are smart, people that make me think or laugh, and these have become associates, and hopefully friends. I would hope that if they are ever in my area that they would feel free to call and drop by. I'll either put on the coffee, or open a bottle of wine, and maybe throw something on the grill.
The one thing that has struck me as I am working to increase my sphere of influence and build up my list of acquaintances, friends and contacts through social networking is how many people I have discovered who are linked in to me through other friends and associates. The six degrees of separation seems to be two.
For months I have been participating in an on-line webinar program and we have been communicating back and forth with the company only through emails. Guess who showed up first Twitter and then on Facebook? I am connected with Realtors in my area that I may never have a transaction with, but if and when I do, I know that they will be a fine representation of a professional real estate agent. I've 'bumped' into 'old' home builder friends and even people in the industry that I didn't know personally but knew of or who knew of me.
Maybe through social networking the world has become smaller. This can be a good thing. When we can all say that we have something in common, that we are one, maybe then there is the chance of understanding between us, we'll put away the guns and the bombs, and the price of oil, the color of our skin or our religious preferences won't matter.
This exercise started out as an experiment in marketing. It has become so very much more.