Ok, the market is slow... so we are all looking to make new relationships with new clients...the problem is these "new" clients aren't new to the real estate world, if they have made it this far, they probably have someone they are working with and the only hope of getting them to come over to your side is if their "someone" messes up really big!!! But I read a Blog yesterday, that said have a back up closer and/or agent... just in case that closer or agent went out of business. That is a great idea, but how would you present that to the clients. Because you do need someone that already has your subdivision history and knows the way it needs to be presented to the Buyer or Seller... suggestions will be greatly appreciated.
I'm not sure how I would approach that Selena. I know its okay to solicit as long as they don't have an agreement in place with another agent, but I'm not sure I would advertise myself as the "back up" agent, mainly because I always present myself as the first and best option. When I need business, I start calling up the folks in my database to say howdy, and I normally get a referral or two within a day or so. They don't always pan out, but I prefer to start working my database first as most of my business is referral business. Of course, that might not work for you as an attorney. I know you guys have some different rules on solicitation.
Or you could go the mass marketing route. This route is expensive, but it does work. There is some type of research out there that the average person will forget who their agent is within a year and that is why constanct contact with them is so important.
Try a postcard with the recent solds in a neighborhood and a "If you are thinking about buying or selling, then give me a call" type of thing.
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